The 4MAT Blog - Search Marketing

What can recruitment marketeers learn from World Cup advertising campaigns?

Fri, 11 Jun 2010 10:50:00 GMT

As World Cup fever descends across the nation, the big boys have all released their marketing campaigns, but which one is the best and what can we ... more details
Categor(ies): Digital PR | Fun | Search Marketing | Social Media

Déjà vu…

Wed, 26 May 2010 10:24:00 GMT

Note: If you are looking information for French courses you are in the wrong place. This post is actually about Google’s new SSL encryption for sea... more details
Categor(ies): Search Marketing | Website Analytics

Facebook’s Open Graph set to take on Google for web dominance!

Thu, 29 Apr 2010 12:40:00 GMT

With its new Open Graph initiative, Facebook is positioning itself to become THE network that circulates the vast majority of web traffic - and for... more details
Categor(ies): Recruitment | Search Marketing | Social Media | World Wide Web

Will 'Promoted Tweets' help acquire CVs?

Wed, 21 Apr 2010 16:02:00 GMT

On Tuesday Twitter launched its much-anticipated advertising platform, ‘Promoted Tweets’. At first, Promoted Tweets are to appear within Twitte... more details
Categor(ies): Search Marketing | Social Media

Is your website fast enough?

Wed, 14 Apr 2010 17:21:00 GMT

Google is to start using page loading speeds to help rank its search results for any given search query. Google has taken this step because stu... more details
Categor(ies): Search Marketing | Website Development | World Wide Web

Search still a powerhouse marketing channel

Tue, 16 Feb 2010 16:38:00 GMT

As a marketing channel, search has been around for more than 10 years. Data released by Hitwise last week shows that search is still a major channel ... more details
Categor(ies): Search Marketing | World Wide Web

Social Media is a valuable tool, says BBC director...

Thu, 11 Feb 2010 13:42:00 GMT

Peter Horrocks, the director of BBC World Service, has requested that all journalists working for the News department use social media as an essentia... more details
Categor(ies): Search Marketing | Social Media

What's the (Google) buzz all about...

Tue, 09 Feb 2010 23:05:00 GMT

Google has launched its newest feature, Google Buzz as part of their ever expanding social media platform. Google Buzz is fully integrated with Gmail... more details
Categor(ies): Search Marketing | Social Media

IE6 is outdated. Fact.

Tue, 02 Feb 2010 11:48:00 GMT

IE6 is outdated. Fact. We've played with IE7, and IE8 is now a few months old and even better than its predecessor. So it makes sense that IE6 ge... more details
Categor(ies): Search Marketing | Website Development | World Wide Web

Bad Recruitment Practice On The Rise

Tue, 19 Jan 2010 10:55:00 GMT

Jobseekers are being scammed by fake online recruitment agencies seeking payment for their services. Scammers are increasingly preying on fresh gra... more details
Categor(ies): Recruitment | Search Marketing | World Wide Web

The Impact of Google Personalised Search

Tue, 05 Jan 2010 10:21:00 GMT

For those of you that don't keep your finger squarely on the pulse of recent news within the Search industry, Google decided in December to make... more details
Categor(ies): 4MAT | Search Marketing | World Wide Web

4MAT's New Advertising Campaign

Thu, 17 Dec 2009 12:15:00 GMT

We recently embarked on a new advertising campaign, which is being featured in the December, January and February editions of the Recruitment Int... more details
Categor(ies): 4MAT | Recruitment | Search Marketing | World Wide Web

Are these the top 10 influential internet moments of the Noughties?

Wed, 16 Dec 2009 10:58:00 GMT

Craigslist, the free classifieds site, expands outside San Francisco in 2000, impacting newspaper publishers everywhere. Google AdWords launch... more details
Categor(ies): Fun | Search Marketing | Social Media | World Wide Web

Google Real Time Search

Tue, 08 Dec 2009 17:19:00 GMT

Blog posts, news sites and social networking services will appear in search engine results a few seconds after its publication, Google announced toda... more details
Categor(ies): Search Marketing | World Wide Web

Google goes Real Time

Tue, 08 Dec 2009 14:16:00 GMT

Google has announced the launch of its real-time search funtionality - due to go live within the next couple of days in the US, UK, Australia and Ind... more details
Categor(ies): Search Marketing | Social Media | World Wide Web

Google's Top Search Terms of 2009

Tue, 01 Dec 2009 17:01:00 GMT

The death of Boyzone singer Stephen Gately and Microsoft's Bing were the fastest rising search topics on Google's UK site in 2009. Google's annual "z... more details
Categor(ies): Fun | Search Marketing | World Wide Web

Bing Delays UK Marketing Push.

Wed, 11 Nov 2009 10:05:00 GMT

Microsoft has delayed the UK launch of Bing, the much-hyped rival to the Google search engine. The site has been in beta testing since June 2009 ... more details
Categor(ies): Search Marketing | World Wide Web

Google Commerce Search

Thu, 05 Nov 2009 09:50:00 GMT

Choose your flavour of search and increase your findability. Less than a couple of weeks ago I wrote about the release of Google’ Social Search and... more details
Categor(ies): Search Marketing

What are you Googling?

Thu, 22 Oct 2009 10:09:00 GMT

This could have been one of the questions Larry or Sergey asked to each other before realising that something was missing from Google’s results pag... more details
Categor(ies): Search Marketing | World Wide Web

Six Degrees of Separation

Wed, 21 Oct 2009 14:50:00 GMT

We've all heard of the phrase "six degrees of separation" (which was recently hijacked by the game "six degrees of Kevin Bacon" but that's a whol... more details
Categor(ies): Digital PR | Fun | Recruitment | Search Marketing | Social Media | World Wide Web

The advert that made my weekend.

Mon, 12 Oct 2009 12:03:00 GMT

I must share this quality advert with you all, as it had me in stitches when I saw it on the weekend. It's so relevant to the way technology has chan... more details
Categor(ies): Digital PR | Fun | Search Marketing | Social Media | World Wide Web

Google Makes Grab For Hollywood Dollars

Thu, 03 Sep 2009 09:39:00 GMT

This article, which can be read in full here, raises Google's new idea of adding video to plain-text search. Whilst this is written targeting t... more details
Categor(ies): Search Marketing | World Wide Web

Video adverts in print media

Thu, 20 Aug 2009 16:18:00 GMT

Next month will see a new media fusion of print and digital media with the first video adverts to appear in a US magazine. This development has... more details
Categor(ies): 4MAT | Fun | Search Marketing

Google Caffeine - will it be another Florida?

Fri, 14 Aug 2009 17:22:00 GMT

Google announced on Monday that they have been working on a new, souped up version of Google. According to their official blog, the new developments ... more details
Categor(ies): Search Marketing | World Wide Web

Is Wikipedia Running Out of Steam?

Thu, 06 Aug 2009 12:17:00 GMT

Wikipedia has become one of the most popular sources of information around the world and its growth has been impressive. But a new research from the ... more details
Categor(ies): Search Marketing | Social Media | World Wide Web

Protecting your brand reputation through social media

Thu, 16 Jul 2009 11:43:00 GMT

Many recruitment firms are still under the impression that to operate online all they need is a great recruitment website that has been properly opti... more details
Categor(ies): Recruitment | Search Marketing | World Wide Web

Real life mimics search

Wed, 15 Jul 2009 22:41:00 GMT

It would seem that Google Maps has quite successfully wormed its way into our collective psyche. Google Maps markers are starting to appear on street... more details
Categor(ies): Fun | Search Marketing | World Wide Web

Yahoo! Search Pad Released to Public

Mon, 13 Jul 2009 09:54:00 GMT

Last week Yahoo! released Yahoo! Search Pad, an additional search tool aimed at helping you more efficiently keep track of your searches, making note... more details
Categor(ies): Search Marketing | World Wide Web

Rugby's Heineken Cup - even Google is surprised by Leinster win!

Fri, 05 Jun 2009 13:55:00 GMT

Rugby followers out there will know of the long standing rivalry between two great Irish teams, Leinster and Munster. Munster are the leading... more details
Categor(ies): Fun | Search Marketing | World Wide Web

Twitter takes on Google

Thu, 07 May 2009 17:48:00 GMT

As Twitter sneaks ever closer to the mainstream it appears not only to be growing in popularity but in the types of service offered. Accord... more details
Categor(ies): Recruitment | Search Marketing | World Wide Web