Social media can be a powerful tool for business, but as with any form of advertising or promotion a company has to be careful how they go about it. Twitter, the micro-blogging site, has been embraced by many companies to great success as a way of engaging with a variety of stakeholders they might not normally be able to reach.
However, furniture store Habitat recently came under heavy criticism in some quarters for categorising their advertising Tweets with those discussing the Iranian election crisis. Getting Twitter and social media right can yield excellent results for a business, but getting it wrong can lead to a backlash from social media users, who are all potential customers. Read more on the Habitat story
on BBC News.
We'd like to hear your views on this. Do you think this will harm Habitat’s reputation, or is it just an over-reaction from some Twitter users?
