Blog writing for SEO – what to do
When blog writing for SEO one of the things to remember is that you are not just writing a blog for SEO, but writing it for people to read. Too often blog writing for SEO becomes just a bunch of key words written for SEO in a blog. SEO is important and you can write a blog solely for SEO... but it just ends up reading like this paragraph...
Here are things to remember when writing blogs for SEO AND for people
Key words are key
You need to have key words mentioned in the main areas of your blog – like the page title, the URL and the main header on the page. Also try and mention the key words that you are trying to rank for in the first paragraph.
Make it readable
If people are turned off by what they see why would they want to do business with you? Why would they want to engage with you in a business conversation? The level of written communication that a business produces is indicative to the type of organisation they are.
Send the reader somewhere next
What is the next step for the reader? Where do they go from the blog? You need to make sure that you have key calls to action that the user can follow. If they are bought into what you have to say they will head off to contact you. Make sure contact forms and details are near by.
Your blog needs to link to services
Make sure that firstly your blog is about something you do and a service that you offer. Link it to relevant pages on you website. So for example this is a blog about recruitment SEO
so this page links to the relevant service on the main website.
Make sure it is easy to share
Search engines hold a lot of weight in the way that content is linked to. With sites like BING! there has been a bit shift and they rank pages based on social links. If other people mention your writing in their blog or on their website you are more likely to rank in places like Google.
Now share this and get writing!