The news about the "unconfirmed" upcoming Facebook jobs section has sparked a lot of debate - some fevered and excited, but countered by a disinterested "yawn" reaction from others.
Let’s face it, it could be either a big thing OR a no thing.. It depends on how they execute it. If they go anywhere near their “opted in by default” approach, it will cause the usual uproad and lead to turning people off – but I doubt they will go this route. It will more likely be like the Marketplace, which you can turn to if you wish (for active job seekers in this case).
An interesting middle ground is if they can find a way to use the brand advocacy, interest and location based information they have on users to give people a choice to receive “lifestyle” related job matches – but I can see that being VERY difficult to get working nicely. Interest in a career area does not equal skills to do the work of course, so they would really have to give opportunities to add more info in there – But I somehow just can’t imagine them yet going after LinkedIn territory to the extent of having a full professional profile and skills listings on there. I could be wrong though. Another feature that they would be highly likely to build in would be a refer functionality, which would suggest people they know who may be suitable for jobs. This functionality can already be seen in many recruitment systems that tap into users' networks.
Those saying "but there are plenty of other aggregators" are ignoring the potential of this having a ready audience of nearly 1billion, many using daily, and many of whom are already following potential employers' Pages. It certainly COULD have huge potential. However Facebook introducing Marketplace has hardly led them to compete with Amazon and Ebay, so there's a fair chance that this could be a nice little side tool, but not deeply integrated into the main experience.
What are your thoughts?
If you are interested, we are soon to release a Guide to Facebook For Recruitment. To receive a copy, please contact kate.siddiqui@4MAT.com