Accessability Links

Google Makes Grab For Hollywood Dollars

Sep 03 09 - 9:39AMNadia Owen, Business Communications Technology

This article, which can be read in full here, raises Google's new idea of adding video to plain-text search.

Whilst this is written targeting the entertainment industry, we wonder if this would be something the recruitment industry would use...We welcome your comments.

Image courtesy of jjjohn on Flickr
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Sotos, 03 September 2009, 08:14 AM
Every sort of rich media is definitely appealing and users are more likely to be attracted by these. Research shows that over three quarters of users do not read a webpage but they scan it. The elements that mainly catch their attention are:
Alex, 03 September 2009, 08:41 AM
Recruitment companies in general haven’t embraced Facebook to its fullest potential, the vast majority haven’t really got behind the idea of video CVs, video content on recruitment sites is light on the ground so I’m going to say no.
Sotos, 03 September 2009, 08:13 AM
All corporate in general is very difficult to say... I cannot imagine an FX trader or a Internal Auditor clicking on such an ad...Entree level candidates though (even in corporate) will do...
Meetu, 03 September 2009, 08:56 AM
Do you think corporate will use it to advertise jobs directly so that users can get a feel for the role before clicking on the link?
Gareth, 03 September 2009, 09:12 AM
You say they wouldn’t click – however if such a person was to put in “internal auditing jobs in London” and a video ad popped up referencing a known company name with a job title there, by the nature of the video being more prominent on the page, would there not be a pretty fair chance they would click? i.e. Using video to stand out above the crowd for premium job placements. For me personally if I was to look for a job now, I would definitely appreciate being able to see what the office environment there was like, what the team I’d be working with was like etc., WITHOUT having to actually go through the business of applying and interviewing before I could actually be able to see any of that. I guess some companies who aren’t that proud of their office space may not want to put people off though!
Alex, 03 September 2009, 09:12 AM
If you look at property listings now and then from a few years back you can see the way that they are going. More images, more content, more media (of which video is included), better location searches, integration with Google Maps and Google Street view, so I suppose what you’ve said does fit into it.
Martin, 03 September 2009, 09:48 AM
Except that recruitment agencies are often very cloak-and-dagger about the exact job they are advertising initially. You kind of have to be upfront about the house you are selling! “I’ve got this house, it’s ideal for you!” “Ok great! Where is it?!” “Err... London...” “Can’t you be more specific?” “...umm no, the vendor wants me to vet any potential purchasers before I let them know any more about the house”
Gareth, 03 September 2009, 02:37 PM
That’s true about what recruitment agencies want to put out there (they want to protect their fee and stop a candidate going direct of course after all!) but what about a direct employer?
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