In general it seems email marketing is doing well, very well, in spite of the challenges that marketers have encountered over the years!
The consensus seems to be that it is still an extremely effective marketing channel that features increasingly highly in many marketing strategies - resulting in a shift in marketing budgets from other tactics over to email….
The survey, produced by MarketSherpa, shows that it seems marketers in larger companies seem more likely to think that email effectiveness is increasing when compared to their counterparts at smaller organizations.
Also,regarding a much higher number of consumer marketers believe email effectiveness is "increasing a lot" in comparison only around half of those involved in B2B marketing felt this way. This may be down to the increased focus on ensuring correct list segmentation, content relevancy and user preferences.
This survey demonstates how email marketing is very effective and and the key to a successful email campaign appears to largely hinges on the segmentation of data and targeted sending.
