Last Tuesday was International Women’s Day. To celebrate Metro Newspaper announced the most influential woman in London of the last century was Leona Lewis...
Wow. Yes, that just happened.
I asked myself how can she be the most influential woman of the year, let alone the last one hundred years? The answer is simple. She isn’t. But do we blame the hordes of people who voted for her? Well we can’t really.
In this modern age we are bombarded and bamboozled with information from so many angles. How much “stuff” can we possibly take in and how much can we remember? According to that survey the answer is not much. Leona Lewis was voted in as she is one of the only people Metro readers can remember hearing about in the last 100 years.
So what can recruitment marketing learn from Leona Lewis?
Be first in mind when someone is looking for a job or is looking to recruit.
Do this by making sure your brand is regular communication with your clients and candidates. Recruiters have always done this with phone calls and meetings, however with ever-growing databases for recruiters to get through it is incredibly difficult to keep in touch regularly enough. Don’t forget: all of your competitors are doing exactly the same thing as you too.
So what other tools can you use to keep in peoples minds? Stay in their mind, by staying in their in-box. Email marketing is a fantastic tool to keep in touch. Email can used in a variety of ways: latest jobs, latest sector news, surveys, even happy birthday emails! There are too many other forms of email marketing to list...
With over half the UK population on Facebook and many also using other social networks you can infiltrate your candidates’ / clients’ social / professional networks with your brand. Don’t forget that the number of people accessing their social platforms via mobile devices is incredibly high. You can keep in touch with candidates and clients where ever they go.
Speaking with a client this morning they mentioned that “the trick to good marketing is getting information to people at just the right time.” The only way to get to them at the right time is to contact people regularly. Be first in mind. So when they are looking for a new job, or looking to recruit they contact you in return.
Image from: Metro.co.uk