We have become accustomed to the
”facebook like” on most blogs and socially active sites.
But for the first time I saw a “facebook like” offline marketing campaign (in Liverpool st). It was for Maker's Mark.
Rather than a simple "like" – it said “London likes” At first the advert put my back up, I consider myself a Londoner, I haven’t tried this bourbon and therefore I find it annoying that an advert is telling me “I like” something I have never tried. But after 5days of walking past the same poster my curiosity got the better of me and I caved. I visited the website and then i visited the facebook page – in total I probably spent around 20/30 minutes getting to know Makers Mark.
I found they take communicating with their fans seriously and this pays off as the wall is littered with likes and comments.
The ambassador’s idea is a nice personal touch (You can have a barrel named after you and receive updates of your ageing bourbon). The whole experience is very friendly.
In short Maker's Mark took me on a journey and I have gone from dislike to
Taking a step back, pushing the social side of a business is a current trend that will be seen again and again, for the simple reason - If people become fans and engage, you have direct access to your audience and that is very valuable.
