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Maximise opportunities in recruitment through mobile optimised email

Sep 19 12 - 3:15PMAndrew Linton, Web Consultant Marketing
Following one of my previous blog posts on the effective use of email in recruitment it appears another top tip needs to be included.

As we can see from the below infographic, the amount of emails opened on mobile devices is now more than that on desktop and webmail with opens on mobile devices increasing by 80% in the last six months (before April 2012).

This means that not only does the email need to be mobile friendly but also any website landing pages also need to be built with mobile in mind. 

Most recruitment agencies are already engaging in daily email marketing through job alerts but if users cannot view the job without a lot of pinching and pulling then users will leave and probably view the next email which may be from a competitor with nicely mobile optimised website resulting in a lost business opportunity.




For more informaition on how 4MAT can help, please feel free to drop me a line at Andrew.Linton@4MAT.com or follow my Twitter account @Andrew_Linton for regualr industry updates.
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Stephen, 21 September 2012, 08:20 AM
Interesting infographic. Since many of your mails may be read on a smartphone how will they look? E.g. 20% of your emails may be read on an iPhone yet only 18% opened in Outlook! With what ease can your communication be read and reacted to for a great outcome? Are you sending huge attachments that will never be read on a mobile? I mean, you wouldn’t leave a 20 minute A/P message on a mobile phone would you?
Kieron, 21 September 2012, 08:55 AM
Do we need responsive email design?
Alex, 21 September 2012, 08:43 AM
Stephen - agreed. You have to do think about the content you are sending and what you want people to do with it once they've received the email. Analytics packages should good you a good insight there.

Kieron - we've looked at a few different options for responsive email design and they work really well on eshots as you have the chance to test them before you send them and know exactly what they'll look like. For automated emails (job alerts, registration confirmations etc) it would take a lot more testing as you have to make sure that it looks right for every eventuality (i.e. really long job title etc). The trials and tribulations of testing aside responsive email design is the future!
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