Mobile recruiting and social recruiting are often mentioned in the same breath. User behaviours and expectations are very similar for mobile websites and social media channels and tools. Mobile devices are increasingly used to access social media sites.
Mobiles, Facebook, Twitter and LinkedIn have rapidly become the norm in our everyday life. We expect so much of these devices and platforms. We want them to be fast, accurate, easy to use and for apps and mobile websites to give guidance but not be restrictive in options. Our expectations are high, but our patience and attention span is low.
With this landscape in mind 4MAT have been working on giving the job seeker the right tools. Here’s a case study on the recently launched mobile recruitment website for TPP Not For Profit
We’re just beginning to see some results here, and it’ll take some time for the full effect of the mobile site to come through. It’s safe to say however that it’s so much easier to use than the desktop site. The limited options steer the job seeker into applying for, saving and sharing jobs. For the passive candidate there’s less to do (no blogs or news), but at least they’re not alienated by a clunky website that’s hard to use.
Social recruiting receives so much coverage in the recruitment blogs. But setting up a Twitter account or LinkedIn Group and letting it tick over isn’t enough for recruiters. This example of the Four Seasons Facebook Page
links up with their website, to pull live jobs through and it has a ‘one-click’ application process.
Facebook’s strength isn’t just in this functionality though, it’s how it can be used as part of a marketing strategy. This Page is updated daily with photos and videos. Fans post questions and comments which are always answered. Campaigns and competitions drive traffic to the site – and the stats show the success of this strategy.
What are you doing to get on board with mobile and social recruiting? Have a look at other blog posts on social recruiting
and more information on mobile recruitment