We believe 2012 is going to be a big year for
mobile recruiting - you’ll probably have guessed from the number of posts we’ve put out on it recently!
Mobile links online and offline marketing. This is not a new concept as it’s common to see “Find Us on Facebook” on a TV advert or a URL on a flyer. However, with the use of
QR codes marketers are trying to decrease the separation between offline and mobile web browsing.
TPP have produced a travel card wallet (pictured) with exactly this in mind. Featuring a QR code on the back it pushes people to visit the site with their phone. The use of a smartphone is detected and the site automatically loads as the
mobile optimised version.
The difference in environment between mobile and desktop browsing is one of the nuggets of advice that has stuck with me from the
IDM Digital Copywriting course I went on last year. With a phone you’re likely to be commuting, in a busy café or standing on a street corner.
These are environments with lots of noise, distractions, movement and potentially an unreliable internet connection. The mobile site therefore needs to be suited to this – less copy, less clutter and only the functionality and content that’s most important to both those contexts and the jobseeker.
This is the ideal we’re working towards, and with a few more mobile sites to be released over the coming months we’re excited to see the impact they have.
