QR codes in recruitment marketing could be huge ... if only people knew what QR codes are.
A QR code (abbreviated from Quick Response Code) is like a bar code that when photographed on a mobile device (using a QR reader) allows the user to access a web address, pick up a phone number or display text or images on your device. According to Mashable QR codes have had an increased up take of 1200% in the last 6 months. Here is a link to Wikipedia’s description for more information.
How are QR codes used in recruitment?
Recruiters are using QR codes in newspapers, on public transport and at trade fairs. They can link users to their website, their mobile recruitment website, to specific job details or to a company’s contact details. “Object hyperlinking” or “hard linking” as it is called breaks down the barriers between the real world and the digital world.
Here is an example I saw when in Manchester on their Metro system.
Recently Jobserve has launched QR codes alongside each of their job vacancies. “By scanning the barcode candidates can quickly store the job for quick and easy recall later – far quicker than it would be to email the link. Many mobile phones will also enable navigation straight to the job from the QR code” says Les Powell, General Manager Product & Service Delivery.
How is QR used outside of recruitment?
Here are a few other examples that I have picked up on my travels.
Linking a QR code to your Facebook page can help drive more Likes and fans to your page. This could be used equally as well with recruitment Facebook marketing. Pizza Express do this quite nicely.
This real estate agency has QR codes on all of the properties advertised in the window. This is a brilliant way to allow someone access to your information, bookmark content and keep you in mind if they are passing by. For recruitment agencies who post jobs in windows this would work equally as well.
Here is a video showing how QR codes have been used in the press:
With people switching between smart phones and PCs I’ve noticed an ever increasing number of websites displaying QR codes so that you can easily get content from the screen onto your device. Pretty handy if you want to refer back to something on-the-go of download contact details.
If you have seen any other good uses for QR codes – specifically related to recruitment please send them to me and I will be more than happy to post them up in a follow up blog.