﻿<?xml version="1.0" encoding="utf-8"?><rss version="2.0" xmlns:dv3="http://schemas.4matnetworks.com/DV3/1.0/"><channel><title>Latest blog entries</title><link>http://www.4mat.com/blog/rss.ashx?</link><description>Blog Entries - delivering the latest entries to your desktop</description><ttl>15</ttl><language>en-GB</language><generator>4mat.com DV3</generator><item><title>Is Indeed the new Amazon?</title><link>http://www.4mat.com/blog/is-indeed-the-new-amazon--blog-31361683730</link><description>&lt;a href="http://www.4mat.com/blog/is-indeed-the-new-amazon--blog-31361683730" target="_blank"&gt;&lt;img style="border:none;float:left" alt="Article Image" src="http://www.4mat.com/file.ashx?path=ROOT/Images/Google-Shopping-or-Amazon-Product-Ads.jpg&amp;height=60&amp;width=60"/&gt;&lt;/a&gt;&lt;B&gt;Article Detail:&lt;/B&gt; Searching for the latest gadget -&amp;nbsp; Where do you start your search - Google or Amazon?
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According to&amp;nbsp;Forrester over 33% of... &lt;a href='http://www.4mat.com/blog/is-indeed-the-new-amazon--blog-31361683730' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-marketing' &gt;Marketing&lt;/a&gt; &lt;br&gt;</description><pubDate>Thu, 16 May 2013 09:28:00 GMT</pubDate></item><item><title>Are you protecting your brand from imposters</title><link>http://www.4mat.com/blog/are-you-protecting-your-brand-from-imposters-blog-36011144235</link><description>&lt;B&gt;Article Detail:&lt;/B&gt;                         &amp;nbsp;            I&amp;nbsp;went to a PPC presentation the other day where the presenter was try to show the loss opportunity co... &lt;a href='http://www.4mat.com/blog/are-you-protecting-your-brand-from-imposters-blog-36011144235' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-marketing' &gt;Marketing&lt;/a&gt; &lt;br&gt;</description><pubDate>Fri, 01 Mar 2013 12:17:00 GMT</pubDate></item><item><title>Should you mobilise your email marketing?</title><link>http://www.4mat.com/blog/should-you-mobilise-your-email-marketing--blog-35120850452</link><description>&lt;a href="http://www.4mat.com/blog/should-you-mobilise-your-email-marketing--blog-35120850452" target="_blank"&gt;&lt;img style="border:none;float:left" alt="Article Image" src="http://www.4mat.com/file.ashx?path=ROOT/Images/www.knotice.com-reports-Knotice_Mobile_Email_Opens_Report_SECONDHalf2012.pdf.png&amp;height=60&amp;width=60"/&gt;&lt;/a&gt;&lt;B&gt;Article Detail:&lt;/B&gt; Do you use email marketing? 
Likelyhood you do on many different levels; 

- Your marketing department probably use it to engage with candidates. ... &lt;a href='http://www.4mat.com/blog/should-you-mobilise-your-email-marketing--blog-35120850452' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-marketing' &gt;Marketing&lt;/a&gt; &lt;br&gt;</description><pubDate>Wed, 20 Feb 2013 09:43:00 GMT</pubDate></item><item><title>Brand marketing for Employers</title><link>http://www.4mat.com/blog/brand-marketing-for-employers-blog-34312166186</link><description>&lt;a href="http://www.4mat.com/blog/brand-marketing-for-employers-blog-34312166186" target="_blank"&gt;&lt;img style="border:none;float:left" alt="Article Image" src="http://www.4mat.com/file.ashx?path=ROOT/Images/LI-brand-channels.gif&amp;height=60&amp;width=60"/&gt;&lt;/a&gt;&lt;B&gt;Article Detail:&lt;/B&gt; Linkedin in their latest Global Survey&amp;nbsp;stated that Employer branding is the new "black" and&amp;nbsp;will be&amp;nbsp;a key competitive differentiator f... &lt;a href='http://www.4mat.com/blog/brand-marketing-for-employers-blog-34312166186' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-marketing' &gt;Marketing&lt;/a&gt; &lt;br&gt;</description><pubDate>Tue, 12 Feb 2013 16:08:00 GMT</pubDate></item><item><title>Brand marketing gives power to Employer brand</title><link>http://www.4mat.com/blog/brand-marketing-gives-power-to-employer-brand-blog-34312121846</link><description>&lt;a href="http://www.4mat.com/blog/brand-marketing-gives-power-to-employer-brand-blog-34312121846" target="_blank"&gt;&lt;img style="border:none;float:left" alt="Article Image" src="http://www.4mat.com/file.ashx?path=ROOT/Images/LI-brand-channels.gif&amp;height=60&amp;width=60"/&gt;&lt;/a&gt;&lt;B&gt;Article Detail:&lt;/B&gt; Linkedin in their Global Survey&amp;nbsp;stated that Employer branding is the new "black" and is the key competitive differentiator.

They went on to s... &lt;a href='http://www.4mat.com/blog/brand-marketing-gives-power-to-employer-brand-blog-34312121846' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-marketing' &gt;Marketing&lt;/a&gt; &lt;br&gt;</description><pubDate>Tue, 12 Feb 2013 16:06:00 GMT</pubDate></item><item><title>Using Google + in Recruitment Marketing</title><link>http://www.4mat.com/blog/using-google-in-recruitment-marketing-blog-33651531329</link><description>&lt;a href="http://www.4mat.com/blog/using-google-in-recruitment-marketing-blog-33651531329" target="_blank"&gt;&lt;img style="border:none;float:left" alt="Article Image" src="http://www.4mat.com/file.ashx?path=ROOT/Images/googleplus-sign-in.gif&amp;height=60&amp;width=60"/&gt;&lt;/a&gt;&lt;B&gt;Article Detail:&lt;/B&gt; Following up from my last blog post regarding the importance of Google + I thought it might be useful to provide some information on setting up an ac... &lt;a href='http://www.4mat.com/blog/using-google-in-recruitment-marketing-blog-33651531329' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-marketing' &gt;Marketing&lt;/a&gt; &lt;br&gt;</description><pubDate>Tue, 05 Feb 2013 16:25:00 GMT</pubDate></item><item><title>Selecting the right operating system for your recruitment mobile app</title><link>http://www.4mat.com/blog/selecting-the-right-operating-system-for-your-recruitment-mobile-app-blog-33219553796</link><description>&lt;a href="http://www.4mat.com/blog/selecting-the-right-operating-system-for-your-recruitment-mobile-app-blog-33219553796" target="_blank"&gt;&lt;img style="border:none;float:left" alt="Article Image" src="http://www.4mat.com/file.ashx?path=ROOT/Images/smartphone-and-tablet.png&amp;height=60&amp;width=60"/&gt;&lt;/a&gt;&lt;B&gt;Article Detail:&lt;/B&gt; Recruiters and resourcers face a bewildering choice of operating systems, when thinking about building their career or recruitment app.&amp;nbsp; How do ... &lt;a href='http://www.4mat.com/blog/selecting-the-right-operating-system-for-your-recruitment-mobile-app-blog-33219553796' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-corporaterecruitment' &gt;Corporate Recruitment&lt;/a&gt; &lt;br&gt;</description><pubDate>Fri, 01 Feb 2013 09:45:00 GMT</pubDate></item><item><title>Google Author Rank - what does it mean to you.</title><link>http://www.4mat.com/blog/google-author-rank-what-does-it-mean-to-you--blog-32828231756</link><description>&lt;a href="http://www.4mat.com/blog/google-author-rank-what-does-it-mean-to-you--blog-32828231756" target="_blank"&gt;&lt;img style="border:none;float:left" alt="Article Image" src="http://www.4mat.com/file.ashx?path=ROOT/Images/google-author-rank.jpg&amp;height=60&amp;width=60"/&gt;&lt;/a&gt;&lt;B&gt;Article Detail:&lt;/B&gt; What is Author Rank?

                        A little while ago Google came up with the idea that in order improve the quality of it's search resu... &lt;a href='http://www.4mat.com/blog/google-author-rank-what-does-it-mean-to-you--blog-32828231756' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-marketing' &gt;Marketing&lt;/a&gt; &lt;br&gt;</description><pubDate>Mon, 28 Jan 2013 23:20:00 GMT</pubDate></item><item><title>What's it like to lecture on a product design course?</title><link>http://www.4mat.com/blog/what-s-it-like-to-lecture-on-a-product-design-course--blog-32525171367</link><description>&lt;a href="http://www.4mat.com/blog/what-s-it-like-to-lecture-on-a-product-design-course--blog-32525171367" target="_blank"&gt;&lt;img style="border:none;float:left" alt="Article Image" src="http://www.4mat.com/file.ashx?path=ROOT/Images/LonSouthBank.jpg&amp;height=60&amp;width=60"/&gt;&lt;/a&gt;&lt;B&gt;Article Detail:&lt;/B&gt; I graduated from London South Bank University with a degree in Product Design, seems like a whole lifetime ago. Since then I&amp;rsquo;ve embarked on a c... &lt;a href='http://www.4mat.com/blog/what-s-it-like-to-lecture-on-a-product-design-course--blog-32525171367' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-design' &gt;Design&lt;/a&gt; &lt;br&gt;</description><pubDate>Fri, 25 Jan 2013 17:07:00 GMT</pubDate></item><item><title>Recruitment SEO or PPC ?</title><link>http://www.4mat.com/blog/recruitment-seo-or-ppc--blog-32222833355</link><description>&lt;B&gt;Article Detail:&lt;/B&gt; 
I was speaking to a client last week who was very confused&amp;nbsp;on how to market his recruitment website.&amp;nbsp; 

In his mind there was a big deb... &lt;a href='http://www.4mat.com/blog/recruitment-seo-or-ppc--blog-32222833355' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-marketing' &gt;Marketing&lt;/a&gt; &lt;br&gt;</description><pubDate>Tue, 22 Jan 2013 09:17:00 GMT</pubDate></item><item><title>Gone in 60 seconds</title><link>http://www.4mat.com/blog/gone-in-60-seconds-blog-31616211934</link><description>&lt;B&gt;Article Detail:&lt;/B&gt; No fancy lock or alarm can stop him; your car will be there and gone in 60 seconds... 

As Nicolas Cage showed us in "Gone in 60 seconds"&amp;nbsp;a lo... &lt;a href='http://www.4mat.com/blog/gone-in-60-seconds-blog-31616211934' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-marketing' &gt;Marketing&lt;/a&gt; &lt;br&gt;</description><pubDate>Wed, 16 Jan 2013 21:53:00 GMT</pubDate></item><item><title>Graph Search – Facebook taking a bold step into the Recruitment Market</title><link>http://www.4mat.com/blog/graph-search-facebook-taking-a-bold-step-into-the-recruitment-market-blog-31616855536</link><description>&lt;a href="http://www.4mat.com/blog/graph-search-facebook-taking-a-bold-step-into-the-recruitment-market-blog-31616855536" target="_blank"&gt;&lt;img style="border:none;float:left" alt="Article Image" src="http://www.4mat.com/file.ashx?path=ROOT/Images/facebook-vs-Google-1.jpg&amp;height=60&amp;width=60"/&gt;&lt;/a&gt;&lt;B&gt;Article Detail:&lt;/B&gt; Yesterday Facebook launched Graph Search it&amp;rsquo;s new search engine that will allow users to make &amp;ldquo;natural&amp;rdquo; searches and receive real t... &lt;a href='http://www.4mat.com/blog/graph-search-facebook-taking-a-bold-step-into-the-recruitment-market-blog-31616855536' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-technology' &gt;Technology&lt;/a&gt; &lt;br&gt;</description><pubDate>Wed, 16 Jan 2013 09:19:00 GMT</pubDate></item><item><title>Should you be using social networks to make judgements on candidates?</title><link>http://www.4mat.com/blog/should-you-be-using-social-networks-to-make-judgements-on-candidates--blog-31515949411</link><description>&lt;a href="http://www.4mat.com/blog/should-you-be-using-social-networks-to-make-judgements-on-candidates--blog-31515949411" target="_blank"&gt;&lt;img style="border:none;float:left" alt="Article Image" src="http://www.4mat.com/file.ashx?path=ROOT/Images/can-i-have-your-facebook-password-social-recruiting.png&amp;height=60&amp;width=60"/&gt;&lt;/a&gt;&lt;B&gt;Article Detail:&lt;/B&gt; As a recruiter, a large part of your role is to determine cultural and professional fit of a candidate into an organisation. Social networking sites ... &lt;a href='http://www.4mat.com/blog/should-you-be-using-social-networks-to-make-judgements-on-candidates--blog-31515949411' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-marketing' &gt;Marketing&lt;/a&gt; &lt;br&gt;</description><pubDate>Tue, 15 Jan 2013 10:04:00 GMT</pubDate></item><item><title>Oil and Gas recruitment boom highlights skill shortage</title><link>http://www.4mat.com/blog/oil-and-gas-recruitment-boom-highlights-skill-shortage-blog-31414142122</link><description>&lt;a href="http://www.4mat.com/blog/oil-and-gas-recruitment-boom-highlights-skill-shortage-blog-31414142122" target="_blank"&gt;&lt;img style="border:none;float:left" alt="Article Image" src="http://www.4mat.com/file.ashx?path=ROOT/Images/oilandgas.jpg&amp;height=60&amp;width=60"/&gt;&lt;/a&gt;&lt;B&gt;Article Detail:&lt;/B&gt; A review by&amp;nbsp;oilandgaspeople.com suggests that growth in 2013 could create 40,000 &amp;ndash; 50,000 new jobs in the energy sector. The sector has be... &lt;a href='http://www.4mat.com/blog/oil-and-gas-recruitment-boom-highlights-skill-shortage-blog-31414142122' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-marketing' &gt;Marketing&lt;/a&gt; &lt;br&gt;</description><pubDate>Mon, 14 Jan 2013 14:30:00 GMT</pubDate></item><item><title>Mobile recruitment: How to implement a multi-device strategy</title><link>http://www.4mat.com/blog/mobile-recruitment-how-to-implement-a-multi-device-strategy-blog-39913401465</link><description>&lt;a href="http://www.4mat.com/blog/mobile-recruitment-how-to-implement-a-multi-device-strategy-blog-39913401465" target="_blank"&gt;&lt;img style="border:none;float:left" alt="Article Image" src="http://www.4mat.com/file.ashx?path=ROOT/Images/salt.jpg&amp;height=60&amp;width=60"/&gt;&lt;/a&gt;&lt;B&gt;Article Detail:&lt;/B&gt; The advance of technology is relentless, and with this comes an ever increasing array of devices that people use to consume content, shop for goods a... &lt;a href='http://www.4mat.com/blog/mobile-recruitment-how-to-implement-a-multi-device-strategy-blog-39913401465' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-marketing' &gt;Marketing&lt;/a&gt; &lt;br&gt;</description><pubDate>Wed, 09 Jan 2013 13:42:00 GMT</pubDate></item><item><title>Guide to Google Analytics</title><link>http://www.4mat.com/blog/guide-to-google-analytics-blog-37714464623</link><description>&lt;B&gt;Article Detail:&lt;/B&gt; Analytics are fantastic. They will tell you how people found your site, what content they are viewing and how well it&amp;rsquo;s performing. They will h... &lt;a href='http://www.4mat.com/blog/guide-to-google-analytics-blog-37714464623' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-marketing' &gt;Marketing&lt;/a&gt; &lt;br&gt;</description><pubDate>Mon, 07 Jan 2013 15:01:00 GMT</pubDate></item><item><title>Responsive design and its use for mobile</title><link>http://www.4mat.com/blog/responsive-design-and-its-use-for-mobile-blog-32213564681</link><description>&lt;a href="http://www.4mat.com/blog/responsive-design-and-its-use-for-mobile-blog-32213564681" target="_blank"&gt;&lt;img style="border:none;float:left" alt="Article Image" src="http://www.4mat.com/file.ashx?path=ROOT/Images/illy.jpg&amp;height=60&amp;width=60"/&gt;&lt;/a&gt;&lt;B&gt;Article Detail:&lt;/B&gt; Responsive design is an approach to building websites that provides an optimised viewing experience whatever device the person is using. It works by ... &lt;a href='http://www.4mat.com/blog/responsive-design-and-its-use-for-mobile-blog-32213564681' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-design' &gt;Design&lt;/a&gt; &lt;br&gt;</description><pubDate>Wed, 02 Jan 2013 14:10:00 GMT</pubDate></item><item><title>Salt and 4MAT at the MARA Awards</title><link>http://www.4mat.com/blog/salt-and-4mat-at-the-mara-awards-blog-23416103411</link><description>&lt;a href="http://www.4mat.com/blog/salt-and-4mat-at-the-mara-awards-blog-23416103411" target="_blank"&gt;&lt;img style="border:none;float:left" alt="Article Image" src="http://www.4mat.com/file.ashx?path=ROOT/Images/salt.jpg&amp;height=60&amp;width=60"/&gt;&lt;/a&gt;&lt;B&gt;Article Detail:&lt;/B&gt; With judges that include some of the biggest names and most influential thought leaders in recruitment the&amp;nbsp;MARA Awards was always going to be a ... &lt;a href='http://www.4mat.com/blog/salt-and-4mat-at-the-mara-awards-blog-23416103411' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-design' &gt;Design&lt;/a&gt; &lt;br&gt;</description><pubDate>Thu, 06 Dec 2012 10:49:00 GMT</pubDate></item><item><title>Christmas Party Do's and Don'ts #xmasbanter</title><link>http://www.4mat.com/blog/christmas-party-do-s-and-don-ts-xmasbanter-blog-23405135537</link><description>&lt;a href="http://www.4mat.com/blog/christmas-party-do-s-and-don-ts-xmasbanter-blog-23405135537" target="_blank"&gt;&lt;img style="border:none;float:left" alt="Article Image" src="http://www.4mat.com/file.ashx?path=ROOT/Images/Do'sDont's_Image2.jpg&amp;height=60&amp;width=60"/&gt;&lt;/a&gt;&lt;B&gt;Article Detail:&lt;/B&gt; We&amp;rsquo;re quite a fun bunch here at 4MAT HQ.
So we decided to spread some Christmas cheer with our Christmas Party Do&amp;rsquo;s and Don&amp;rsquo;ts. 
... &lt;a href='http://www.4mat.com/blog/christmas-party-do-s-and-don-ts-xmasbanter-blog-23405135537' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-entertainment' &gt;Entertainment&lt;/a&gt; &lt;br&gt;</description><pubDate>Wed, 05 Dec 2012 14:11:00 GMT</pubDate></item><item><title>Three Ways To Be A Recruitment Agency In the Fast Track 100</title><link>http://www.4mat.com/blog/three-ways-to-be-a-recruitment-agency-in-the-fast-track-100-blog-23383171524</link><description>&lt;a href="http://www.4mat.com/blog/three-ways-to-be-a-recruitment-agency-in-the-fast-track-100-blog-23383171524" target="_blank"&gt;&lt;img style="border:none;float:left" alt="Article Image" src="http://www.4mat.com/file.ashx?path=ROOT/Images/GoogleAnalytics.jpg&amp;height=60&amp;width=60"/&gt;&lt;/a&gt;&lt;B&gt;Article Detail:&lt;/B&gt; Recruitment companies are consistently in the Sunday Times Fast Track 100.&amp;nbsp; This year has seen thirteen recruitment companies listed.&amp;nbsp; Desp... &lt;a href='http://www.4mat.com/blog/three-ways-to-be-a-recruitment-agency-in-the-fast-track-100-blog-23383171524' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-marketing' &gt;Marketing&lt;/a&gt; &lt;br&gt;</description><pubDate>Mon, 03 Dec 2012 17:40:00 GMT</pubDate></item><item><title>Recruitment Adverts are NOT Job Specs</title><link>http://www.4mat.com/blog/recruitment-adverts-are-not-job-specs-blog-23043012241</link><description>&lt;a href="http://www.4mat.com/blog/recruitment-adverts-are-not-job-specs-blog-23043012241" target="_blank"&gt;&lt;img style="border:none;float:left" alt="Article Image" src="http://www.4mat.com/file.ashx?path=ROOT/Images/shackleton_ad_250.png&amp;height=60&amp;width=60"/&gt;&lt;/a&gt;&lt;B&gt;Article Detail:&lt;/B&gt; 
This legendary, or some would say mythical&amp;nbsp;advert, written by Ernst Shackleton in preparation&amp;nbsp;for his 1914 Trans Antarctic Expedition, ma... &lt;a href='http://www.4mat.com/blog/recruitment-adverts-are-not-job-specs-blog-23043012241' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-corporaterecruitment' &gt;Corporate Recruitment&lt;/a&gt; &lt;br&gt;</description><pubDate>Tue, 30 Oct 2012 13:41:00 GMT</pubDate></item><item><title>LinkedIn is killing recruitment and the evolution of recruitment</title><link>http://www.4mat.com/blog/linkedin-is-killing-recruitment-and-the-evolution-of-recruitment-blog-22992594251</link><description>&lt;a href="http://www.4mat.com/blog/linkedin-is-killing-recruitment-and-the-evolution-of-recruitment-blog-22992594251" target="_blank"&gt;&lt;img style="border:none;float:left" alt="Article Image" src="http://www.4mat.com/file.ashx?path=ROOT/Images/woolymammoth.jpg&amp;height=60&amp;width=60"/&gt;&lt;/a&gt;&lt;B&gt;Article Detail:&lt;/B&gt; LinkedIn is killing recruitment.&amp;nbsp; Or so an&amp;nbsp;article I read this morning quoted.
                        It was a pretty bold statement and ... &lt;a href='http://www.4mat.com/blog/linkedin-is-killing-recruitment-and-the-evolution-of-recruitment-blog-22992594251' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-marketing' &gt;Marketing&lt;/a&gt; &lt;br&gt;</description><pubDate>Thu, 25 Oct 2012 09:59:00 GMT</pubDate></item><item><title>Get their attention - Image is everything.</title><link>http://www.4mat.com/blog/get-their-attention-image-is-everything--blog-22982416304</link><description>&lt;a href="http://www.4mat.com/blog/get-their-attention-image-is-everything--blog-22982416304" target="_blank"&gt;&lt;img style="border:none;float:left" alt="Article Image" src="http://www.4mat.com/file.ashx?path=ROOT/Images/salt.jpg&amp;height=60&amp;width=60"/&gt;&lt;/a&gt;&lt;B&gt;Article Detail:&lt;/B&gt; What traditional recruitment advertising is missing these days is attention grabbing imagery.&amp;nbsp; In a recent copy of the Metro I found one company... &lt;a href='http://www.4mat.com/blog/get-their-attention-image-is-everything--blog-22982416304' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-design' &gt;Design&lt;/a&gt; &lt;br&gt;</description><pubDate>Wed, 24 Oct 2012 17:04:00 GMT</pubDate></item><item><title>Mobile Recruitment Statistics 2012</title><link>http://www.4mat.com/blog/mobile-recruitment-statistics-2012-blog-22982414463</link><description>&lt;a href="http://www.4mat.com/blog/mobile-recruitment-statistics-2012-blog-22982414463" target="_blank"&gt;&lt;img style="border:none;float:left" alt="Article Image" src="http://www.4mat.com/file.ashx?path=ROOT/Images/twitter_logo.jpg&amp;height=60&amp;width=60"/&gt;&lt;/a&gt;&lt;B&gt;Article Detail:&lt;/B&gt; Mobile is becoming a bigger player in online recruitment. This won&amp;rsquo;t come as a surprise. 

Around 15% of all traffic going to recruitment web... &lt;a href='http://www.4mat.com/blog/mobile-recruitment-statistics-2012-blog-22982414463' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-technology' &gt;Technology&lt;/a&gt; &lt;br&gt;</description><pubDate>Wed, 24 Oct 2012 15:16:00 GMT</pubDate></item><item><title>Michael McIntyre thinks website usability is a joke</title><link>http://www.4mat.com/blog/michael-mcintyre-thinks-website-usability-is-a-joke-blog-22722813373</link><description>&lt;a href="http://www.4mat.com/blog/michael-mcintyre-thinks-website-usability-is-a-joke-blog-22722813373" target="_blank"&gt;&lt;img style="border:none;float:left" alt="Article Image" src="http://www.4mat.com/file.ashx?path=ROOT/Images/michael-mcintyre.jpg&amp;height=60&amp;width=60"/&gt;&lt;/a&gt;&lt;B&gt;Article Detail:&lt;/B&gt; Hello London! Roars Michael McIntyre as he skips on to the stage at the o2 in London (I was there celebrating a birthday).



By a matter of appl... &lt;a href='http://www.4mat.com/blog/michael-mcintyre-thinks-website-usability-is-a-joke-blog-22722813373' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-design' &gt;Design&lt;/a&gt; &lt;br&gt;</description><pubDate>Fri, 28 Sep 2012 13:51:00 GMT</pubDate></item><item><title>Have your SEO Rankings been hit recently?</title><link>http://www.4mat.com/blog/have-your-seo-rankings-been-hit-recently--blog-22692511283</link><description>&lt;a href="http://www.4mat.com/blog/have-your-seo-rankings-been-hit-recently--blog-22692511283" target="_blank"&gt;&lt;img style="border:none;float:left" alt="Article Image" src="http://www.4mat.com/file.ashx?path=ROOT/Images/Penguin.png&amp;height=60&amp;width=60"/&gt;&lt;/a&gt;&lt;B&gt;Article Detail:&lt;/B&gt; 

I&amp;rsquo;ve had several conversations over the last few weeks with recruiters who are either dissatisfied with their current SEO supplier or want ... &lt;a href='http://www.4mat.com/blog/have-your-seo-rankings-been-hit-recently--blog-22692511283' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-marketing' &gt;Marketing&lt;/a&gt; &lt;br&gt;</description><pubDate>Tue, 25 Sep 2012 11:39:00 GMT</pubDate></item><item><title>Maximise opportunities in recruitment through mobile optimised email </title><link>http://www.4mat.com/blog/maximise-opportunities-in-recruitment-through-mobile-optimised-email-blog-22631914344</link><description>&lt;a href="http://www.4mat.com/blog/maximise-opportunities-in-recruitment-through-mobile-optimised-email-blog-22631914344" target="_blank"&gt;&lt;img style="border:none;float:left" alt="Article Image" src="http://www.4mat.com/file.ashx?path=ROOT/Images/mobile-email.jpg&amp;height=60&amp;width=60"/&gt;&lt;/a&gt;&lt;B&gt;Article Detail:&lt;/B&gt; Following&amp;nbsp;one of my&amp;nbsp;previous blog posts on the effective use of email in recruitment it appears another top tip needs to be included.

As... &lt;a href='http://www.4mat.com/blog/maximise-opportunities-in-recruitment-through-mobile-optimised-email-blog-22631914344' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-marketing' &gt;Marketing&lt;/a&gt; &lt;br&gt;</description><pubDate>Wed, 19 Sep 2012 15:15:00 GMT</pubDate></item><item><title>There are not enough magicians on LinkedIn</title><link>http://www.4mat.com/blog/there-are-not-enough-magicians-on-linkedin-blog-22611711422</link><description>&lt;a href="http://www.4mat.com/blog/there-are-not-enough-magicians-on-linkedin-blog-22611711422" target="_blank"&gt;&lt;img style="border:none;float:left" alt="Article Image" src="http://www.4mat.com/file.ashx?path=ROOT/Images/225px-LinkedIn_Logo.svg.png&amp;height=60&amp;width=60"/&gt;&lt;/a&gt;&lt;B&gt;Article Detail:&lt;/B&gt;                         I was saddened to hear one particular demographic was under represented on LinkedIn this week: magicians. There are only 479 ... &lt;a href='http://www.4mat.com/blog/there-are-not-enough-magicians-on-linkedin-blog-22611711422' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-technology' &gt;Technology&lt;/a&gt; &lt;br&gt;</description><pubDate>Mon, 17 Sep 2012 11:44:00 GMT</pubDate></item><item><title>New LinkedIn pages coming soon</title><link>http://www.4mat.com/blog/new-linkedin-pages-coming-soon-blog-22571315569</link><description>&lt;a href="http://www.4mat.com/blog/new-linkedin-pages-coming-soon-blog-22571315569" target="_blank"&gt;&lt;img style="border:none;float:left" alt="Article Image" src="http://www.4mat.com/file.ashx?path=ROOT/Images/danberley.jpg&amp;height=60&amp;width=60"/&gt;&lt;/a&gt;&lt;B&gt;Article Detail:&lt;/B&gt; LinkedIn last week announced via their&amp;nbsp;blog&amp;nbsp;that company pages will&amp;nbsp;be getting a make over.&amp;nbsp; Although there is no firm date when ... &lt;a href='http://www.4mat.com/blog/new-linkedin-pages-coming-soon-blog-22571315569' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-marketing' &gt;Marketing&lt;/a&gt; &lt;br&gt;</description><pubDate>Thu, 13 Sep 2012 16:16:00 GMT</pubDate></item><item><title>What Does 'Passive Candidate' Mean?</title><link>http://www.4mat.com/blog/what-does-passive-candidate-mean--blog-22561210473</link><description>&lt;a href="http://www.4mat.com/blog/what-does-passive-candidate-mean--blog-22561210473" target="_blank"&gt;&lt;img style="border:none;float:left" alt="Article Image" src="http://www.4mat.com/file.ashx?path=ROOT/Images/PassiveInfoGraphic.jpeg&amp;height=60&amp;width=60"/&gt;&lt;/a&gt;&lt;B&gt;Article Detail:&lt;/B&gt; For a few years the terms passive candidate and&amp;nbsp;passive candidate attraction have been banded about.&amp;nbsp; But what does a 'passive candidate' l... &lt;a href='http://www.4mat.com/blog/what-does-passive-candidate-mean--blog-22561210473' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-marketing' &gt;Marketing&lt;/a&gt; &lt;br&gt;</description><pubDate>Wed, 12 Sep 2012 11:12:00 GMT</pubDate></item><item><title>How should you be measuring the success of your website?</title><link>http://www.4mat.com/blog/how-should-you-be-measuring-the-success-of-your-website--blog-22551114272</link><description>&lt;a href="http://www.4mat.com/blog/how-should-you-be-measuring-the-success-of-your-website--blog-22551114272" target="_blank"&gt;&lt;img style="border:none;float:left" alt="Article Image" src="http://www.4mat.com/file.ashx?path=ROOT/Images/ROI.png&amp;height=60&amp;width=60"/&gt;&lt;/a&gt;&lt;B&gt;Article Detail:&lt;/B&gt; What are the most important metrics that determine how well your website and supporting marketing are doing?

I&amp;rsquo;ve often heard people say:
... &lt;a href='http://www.4mat.com/blog/how-should-you-be-measuring-the-success-of-your-website--blog-22551114272' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-marketing' &gt;Marketing&lt;/a&gt; &lt;br&gt;</description><pubDate>Tue, 11 Sep 2012 14:52:00 GMT</pubDate></item><item><title>Sorry The Sun but I think this “Computer ‘Web'” thingy has caught on</title><link>http://www.4mat.com/blog/sorry-the-sun-but-i-think-this-computer-web-thingy-has-caught-blog-22495134749</link><description>&lt;a href="http://www.4mat.com/blog/sorry-the-sun-but-i-think-this-computer-web-thingy-has-caught-blog-22495134749" target="_blank"&gt;&lt;img style="border:none;float:left" alt="Article Image" src="http://www.4mat.com/file.ashx?path=ROOT/Images/catsunglasses.jpg&amp;height=60&amp;width=60"/&gt;&lt;/a&gt;&lt;B&gt;Article Detail:&lt;/B&gt; This picture has been doing the rounds on Twitter today.&amp;nbsp; Unlike&amp;nbsp;most photos on Twitter&amp;nbsp;this is not of a cat wearing sun glasses or of... &lt;a href='http://www.4mat.com/blog/sorry-the-sun-but-i-think-this-computer-web-thingy-has-caught-blog-22495134749' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-technology' &gt;Technology&lt;/a&gt; &lt;br&gt;</description><pubDate>Wed, 05 Sep 2012 14:00:00 GMT</pubDate></item><item><title>Employer Branding - It's all about stories</title><link>http://www.4mat.com/blog/employer-branding-it-s-all-about-stories-blog-22484141028</link><description>&lt;a href="http://www.4mat.com/blog/employer-branding-it-s-all-about-stories-blog-22484141028" target="_blank"&gt;&lt;img style="border:none;float:left" alt="Article Image" src="http://www.4mat.com/file.ashx?path=ROOT/Images/The truth behind employer brand.png&amp;height=60&amp;width=60"/&gt;&lt;/a&gt;&lt;B&gt;Article Detail:&lt;/B&gt; 

Much has been discussed about employer brand and how in the modern world, the ability to manage a brand&amp;rsquo;s image is moving out of a company&amp;... &lt;a href='http://www.4mat.com/blog/employer-branding-it-s-all-about-stories-blog-22484141028' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-corporaterecruitment' &gt;Corporate Recruitment&lt;/a&gt; &lt;br&gt;</description><pubDate>Tue, 04 Sep 2012 14:20:00 GMT</pubDate></item><item><title>Launch your recruitment app first, and you ignore the first rule of mobile marketing</title><link>http://www.4mat.com/blog/launch-your-recruitment-app-first-and-you-ignore-the-first-rule-of-blog-22342115110</link><description>&lt;a href="http://www.4mat.com/blog/launch-your-recruitment-app-first-and-you-ignore-the-first-rule-of-blog-22342115110" target="_blank"&gt;&lt;img style="border:none;float:left" alt="Article Image" src="http://www.4mat.com/file.ashx?path=ROOT/Images/mobileEmail_03.jpg&amp;height=60&amp;width=60"/&gt;&lt;/a&gt;&lt;B&gt;Article Detail:&lt;/B&gt; There was an interesting article&amp;nbsp;posted in the news section of HR Magazine&amp;rsquo;s website last week, about leading dental group Integrated Dent... &lt;a href='http://www.4mat.com/blog/launch-your-recruitment-app-first-and-you-ignore-the-first-rule-of-blog-22342115110' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-marketing' &gt;Marketing&lt;/a&gt; &lt;br&gt;</description><pubDate>Tue, 21 Aug 2012 15:49:00 GMT</pubDate></item><item><title>Effective use of email in recruitment</title><link>http://www.4mat.com/blog/effective-use-of-email-in-recruitment-blog-22152135230</link><description>&lt;a href="http://www.4mat.com/blog/effective-use-of-email-in-recruitment-blog-22152135230" target="_blank"&gt;&lt;img style="border:none;float:left" alt="Article Image" src="http://www.4mat.com/file.ashx?path=ROOT/Images/platform-arrows.jpg&amp;height=60&amp;width=60"/&gt;&lt;/a&gt;&lt;B&gt;Article Detail:&lt;/B&gt; Creating an effective email campign is no easy task.&amp;nbsp; Following the simple steps outlined below will give you a great head&amp;nbsp;start on your co... &lt;a href='http://www.4mat.com/blog/effective-use-of-email-in-recruitment-blog-22152135230' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-marketing' &gt;Marketing&lt;/a&gt; &lt;br&gt;</description><pubDate>Thu, 02 Aug 2012 13:59:00 GMT</pubDate></item><item><title>The internet is going universal</title><link>http://www.4mat.com/blog/the-internet-is-going-universal-blog-22092713035</link><description>&lt;a href="http://www.4mat.com/blog/the-internet-is-going-universal-blog-22092713035" target="_blank"&gt;&lt;img style="border:none;float:left" alt="Article Image" src="http://www.4mat.com/file.ashx?path=ROOT/Images/Hybridge.jpg&amp;height=60&amp;width=60"/&gt;&lt;/a&gt;&lt;B&gt;Article Detail:&lt;/B&gt; Why remember more than one password?&amp;nbsp; Why need more than one App?&amp;nbsp; Why visit more than one website?&amp;nbsp; Soon you won&amp;rsquo;t have to.&amp;nbs... &lt;a href='http://www.4mat.com/blog/the-internet-is-going-universal-blog-22092713035' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-technology' &gt;Technology&lt;/a&gt; &lt;br&gt;</description><pubDate>Fri, 27 Jul 2012 13:26:00 GMT</pubDate></item><item><title>Facebook Advertising Click Through Rates</title><link>http://www.4mat.com/blog/facebook-advertising-click-through-rates-blog-22011916543</link><description>&lt;a href="http://www.4mat.com/blog/facebook-advertising-click-through-rates-blog-22011916543" target="_blank"&gt;&lt;img style="border:none;float:left" alt="Article Image" src="http://www.4mat.com/file.ashx?path=ROOT/Images/Ford Facebook Small.png&amp;height=60&amp;width=60"/&gt;&lt;/a&gt;&lt;B&gt;Article Detail:&lt;/B&gt; Do&amp;nbsp;they matter, or are conversion rates more important?My recent blog on Facebook advertising the targeted approach&amp;nbsp;resulted in some intere... &lt;a href='http://www.4mat.com/blog/facebook-advertising-click-through-rates-blog-22011916543' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-corporaterecruitment' &gt;Corporate Recruitment&lt;/a&gt; &lt;br&gt;</description><pubDate>Thu, 19 Jul 2012 17:32:00 GMT</pubDate></item><item><title>Facebook jobsboard - Amazing or Yawn?</title><link>http://www.4mat.com/blog/facebook-jobsboard-amazing-or-yawn--blog-21941220584</link><description>&lt;a href="http://www.4mat.com/blog/facebook-jobsboard-amazing-or-yawn--blog-21941220584" target="_blank"&gt;&lt;img style="border:none;float:left" alt="Article Image" src="http://www.4mat.com/file.ashx?path=ROOT/Images/Facebook-Like-Button.png&amp;height=60&amp;width=60"/&gt;&lt;/a&gt;&lt;B&gt;Article Detail:&lt;/B&gt; The news about the "unconfirmed" upcoming Facebook jobs section has sparked a lot of debate - some fevered and excited, but countered by a disinteres... &lt;a href='http://www.4mat.com/blog/facebook-jobsboard-amazing-or-yawn--blog-21941220584' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-marketing' &gt;Marketing&lt;/a&gt; &lt;br&gt;</description><pubDate>Thu, 12 Jul 2012 21:16:00 GMT</pubDate></item><item><title>RWE npower Saves £1m</title><link>http://www.4mat.com/blog/rwe-npower-saves-pounds1m-blog-21802810211</link><description>&lt;a href="http://www.4mat.com/blog/rwe-npower-saves-pounds1m-blog-21802810211" target="_blank"&gt;&lt;img style="border:none;float:left" alt="Article Image" src="http://www.4mat.com/file.ashx?path=ROOT/Images/Integrated Marketing -Web.png&amp;height=60&amp;width=60"/&gt;&lt;/a&gt;&lt;B&gt;Article Detail:&lt;/B&gt; RWE npower - Their Story after 6 Months Direct Sourcing

Over &amp;pound;1m saving through website applications
120% increase in website visitors
400... &lt;a href='http://www.4mat.com/blog/rwe-npower-saves-pounds1m-blog-21802810211' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-corporaterecruitment' &gt;Corporate Recruitment&lt;/a&gt; &lt;br&gt;</description><pubDate>Thu, 28 Jun 2012 10:48:00 GMT</pubDate></item><item><title>Recruitment Marketing Trends 2012 - An Update</title><link>http://www.4mat.com/blog/recruitment-marketing-trends-2012-an-update-blog-21711914305</link><description>&lt;B&gt;Article Detail:&lt;/B&gt; Recruitment Marketing Trends 2012 &amp;ndash; An Update

We&amp;rsquo;re now half way through 2012, so I thought it would be a good time to look back at th... &lt;a href='http://www.4mat.com/blog/recruitment-marketing-trends-2012-an-update-blog-21711914305' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-marketing' &gt;Marketing&lt;/a&gt; &lt;br&gt;</description><pubDate>Tue, 19 Jun 2012 14:57:00 GMT</pubDate></item><item><title>How to make the most out of online marketing for recruitment</title><link>http://www.4mat.com/blog/how-to-make-the-most-out-of-online-marketing-for-recruitment-blog-21641210511</link><description>&lt;a href="http://www.4mat.com/blog/how-to-make-the-most-out-of-online-marketing-for-recruitment-blog-21641210511" target="_blank"&gt;&lt;img style="border:none;float:left" alt="Article Image" src="http://www.4mat.com/file.ashx?path=ROOT/Images/Toolbox.png&amp;height=60&amp;width=60"/&gt;&lt;/a&gt;&lt;B&gt;Article Detail:&lt;/B&gt; Making the most out of your marketing budget can be hard.&amp;nbsp; 

Following on from my previous blog which looked at what social network you should... &lt;a href='http://www.4mat.com/blog/how-to-make-the-most-out-of-online-marketing-for-recruitment-blog-21641210511' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-marketing' &gt;Marketing&lt;/a&gt; &lt;br&gt;</description><pubDate>Tue, 12 Jun 2012 11:08:00 GMT</pubDate></item><item><title>Facebook advertising in recruitment - the targeted approach</title><link>http://www.4mat.com/blog/facebook-advertising-in-recruitment-the-targeted-approach-blog-21597121637</link><description>&lt;a href="http://www.4mat.com/blog/facebook-advertising-in-recruitment-the-targeted-approach-blog-21597121637" target="_blank"&gt;&lt;img style="border:none;float:left" alt="Article Image" src="http://www.4mat.com/file.ashx?path=ROOT/Images/facebook_uk_age_distribution.png&amp;height=60&amp;width=60"/&gt;&lt;/a&gt;&lt;B&gt;Article Detail:&lt;/B&gt; Why Facebook for Recruitment Advertising

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Most of the discussion around the use of social media in recruitm... &lt;a href='http://www.4mat.com/blog/facebook-advertising-in-recruitment-the-targeted-approach-blog-21597121637' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-corporaterecruitment' &gt;Corporate Recruitment&lt;/a&gt; &lt;br&gt;</description><pubDate>Thu, 07 Jun 2012 13:01:00 GMT</pubDate></item><item><title>HTML5 is awesome.  Here is why</title><link>http://www.4mat.com/blog/html5-is-awesome-here-is-why-blog-21321113271</link><description>&lt;a href="http://www.4mat.com/blog/html5-is-awesome-here-is-why-blog-21321113271" target="_blank"&gt;&lt;img style="border:none;float:left" alt="Article Image" src="http://www.4mat.com/file.ashx?path=ROOT/Images/HTML5rocks.jpg&amp;height=60&amp;width=60"/&gt;&lt;/a&gt;&lt;B&gt;Article Detail:&lt;/B&gt;                         You may not have heard of HTML5 yet &amp;ndash; but you&amp;rsquo;ve probably experienced it. Many of the new Google doodles use HTML... &lt;a href='http://www.4mat.com/blog/html5-is-awesome-here-is-why-blog-21321113271' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-design' &gt;Design&lt;/a&gt; &lt;br&gt;</description><pubDate>Fri, 11 May 2012 13:41:00 GMT</pubDate></item><item><title>LinkedIn Financial Report 2012</title><link>http://www.4mat.com/blog/linkedin-financial-report-2012-blog-21254951342</link><description>&lt;a href="http://www.4mat.com/blog/linkedin-financial-report-2012-blog-21254951342" target="_blank"&gt;&lt;img style="border:none;float:left" alt="Article Image" src="http://www.4mat.com/file.ashx?path=ROOT/Images/linkedintwitter1.jpg&amp;height=60&amp;width=60"/&gt;&lt;/a&gt;&lt;B&gt;Article Detail:&lt;/B&gt; Last night saw the annual financial announcement from Linkedin.&amp;nbsp; As one of the biggest recruitment focused sites (LinkedIn gets 17% of all recru... &lt;a href='http://www.4mat.com/blog/linkedin-financial-report-2012-blog-21254951342' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-marketing' &gt;Marketing&lt;/a&gt; &lt;br&gt;</description><pubDate>Fri, 04 May 2012 09:59:00 GMT</pubDate></item><item><title>The Future of Talent Attraction</title><link>http://www.4mat.com/blog/the-future-of-talent-attraction-blog-21243145254</link><description>&lt;a href="http://www.4mat.com/blog/the-future-of-talent-attraction-blog-21243145254" target="_blank"&gt;&lt;img style="border:none;float:left" alt="Article Image" src="http://www.4mat.com/file.ashx?path=ROOT/Images/Link-Like-Share.png&amp;height=60&amp;width=60"/&gt;&lt;/a&gt;&lt;B&gt;Article Detail:&lt;/B&gt; Mid April was a busy time for the team at 4MAT with our Corporate Business Breakfast and the Social Media in Recruitment Conference on consecutive da... &lt;a href='http://www.4mat.com/blog/the-future-of-talent-attraction-blog-21243145254' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-corporaterecruitment' &gt;Corporate Recruitment&lt;/a&gt; &lt;br&gt;</description><pubDate>Thu, 03 May 2012 15:17:00 GMT</pubDate></item><item><title>Which social network should you be using for recruitment?</title><link>http://www.4mat.com/blog/which-social-network-should-you-be-using-for-recruitment--blog-21213014458</link><description>&lt;a href="http://www.4mat.com/blog/which-social-network-should-you-be-using-for-recruitment--blog-21213014458" target="_blank"&gt;&lt;img style="border:none;float:left" alt="Article Image" src="http://www.4mat.com/file.ashx?path=ROOT/Images/socialMedia.jpg&amp;height=60&amp;width=60"/&gt;&lt;/a&gt;&lt;B&gt;Article Detail:&lt;/B&gt; Does deciding on how best to talk to your target audience online often confuse you?&amp;nbsp; Well, the guys over at&amp;nbsp;Zintro have now devised a nifty... &lt;a href='http://www.4mat.com/blog/which-social-network-should-you-be-using-for-recruitment--blog-21213014458' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-marketing' &gt;Marketing&lt;/a&gt; &lt;br&gt;</description><pubDate>Mon, 30 Apr 2012 14:36:00 GMT</pubDate></item><item><title>Recruiting at Skype</title><link>http://www.4mat.com/blog/recruiting-at-skype-blog-21182714534</link><description>&lt;a href="http://www.4mat.com/blog/recruiting-at-skype-blog-21182714534" target="_blank"&gt;&lt;img style="border:none;float:left" alt="Article Image" src="http://www.4mat.com/file.ashx?path=ROOT/Images/Skypeloveslondon1.jpg&amp;height=60&amp;width=60"/&gt;&lt;/a&gt;&lt;B&gt;Article Detail:&lt;/B&gt; April saw a number of conversations on social networks revolving around Skype&amp;rsquo;s recruitment drive.&amp;nbsp; Backed up with&amp;nbsp;some strong PR whi... &lt;a href='http://www.4mat.com/blog/recruiting-at-skype-blog-21182714534' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-marketing' &gt;Marketing&lt;/a&gt; &lt;br&gt;</description><pubDate>Fri, 27 Apr 2012 15:16:00 GMT</pubDate></item><item><title>Responsive web design</title><link>http://www.4mat.com/blog/responsive-web-design-blog-21162517111</link><description>&lt;a href="http://www.4mat.com/blog/responsive-web-design-blog-21162517111" target="_blank"&gt;&lt;img style="border:none;float:left" alt="Article Image" src="http://www.4mat.com/file.ashx?path=ROOT/Images/Untitled-4.gif&amp;height=60&amp;width=60"/&gt;&lt;/a&gt;&lt;B&gt;Article Detail:&lt;/B&gt; I was putting together some information for a client about the importance of responsive web design and I thought I should share it.

Responsive web... &lt;a href='http://www.4mat.com/blog/responsive-web-design-blog-21162517111' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-design' &gt;Design&lt;/a&gt; &lt;br&gt;</description><pubDate>Wed, 25 Apr 2012 17:12:00 GMT</pubDate></item><item><title>How to Get Followers on Twitter</title><link>http://www.4mat.com/blog/how-to-get-followers-on-twitter-blog-21081711227</link><description>&lt;a href="http://www.4mat.com/blog/how-to-get-followers-on-twitter-blog-21081711227" target="_blank"&gt;&lt;img style="border:none;float:left" alt="Article Image" src="http://www.4mat.com/file.ashx?path=ROOT/Images/Twitter_Guide_Snippet.JPG&amp;height=60&amp;width=60"/&gt;&lt;/a&gt;&lt;B&gt;Article Detail:&lt;/B&gt; It's a&amp;nbsp;big question 'How do I get more followers on Twitter'? A friend asked me this yesterday, and I'm sure it's a question asked by many peopl... &lt;a href='http://www.4mat.com/blog/how-to-get-followers-on-twitter-blog-21081711227' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-marketing' &gt;Marketing&lt;/a&gt; &lt;br&gt;</description><pubDate>Tue, 17 Apr 2012 11:32:00 GMT</pubDate></item><item><title>Mobile Recruitment on the Go</title><link>http://www.4mat.com/blog/mobile-recruitment-on-the-go-blog-29321020305</link><description>&lt;a href="http://www.4mat.com/blog/mobile-recruitment-on-the-go-blog-29321020305" target="_blank"&gt;&lt;img style="border:none;float:left" alt="Article Image" src="http://www.4mat.com/file.ashx?path=ROOT/Images/mobilesurvey.jpg&amp;height=60&amp;width=60"/&gt;&lt;/a&gt;&lt;B&gt;Article Detail:&lt;/B&gt; Louise Triance of UK Recruiter recently asked me for my view on mobile recruitment,&amp;nbsp;QR codes&amp;nbsp;and where the future lies for recruiters in th... &lt;a href='http://www.4mat.com/blog/mobile-recruitment-on-the-go-blog-29321020305' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-technology' &gt;Technology&lt;/a&gt; &lt;br&gt;</description><pubDate>Mon, 02 Apr 2012 10:37:00 GMT</pubDate></item><item><title>OnRec Awards 2012</title><link>http://www.4mat.com/blog/onrec-awards-2012-blog-29030111936</link><description>&lt;a href="http://www.4mat.com/blog/onrec-awards-2012-blog-29030111936" target="_blank"&gt;&lt;img style="border:none;float:left" alt="Article Image" src="http://www.4mat.com/file.ashx?path=ROOT/Images/OnRec_2012_1.JPG&amp;height=60&amp;width=60"/&gt;&lt;/a&gt;&lt;B&gt;Article Detail:&lt;/B&gt; The OnRec Awards 2012 was hosted at the Grange Hotel St Pauls on Wednesday 28th March. No-one would ever doubt that recruiters know how to party, and... &lt;a href='http://www.4mat.com/blog/onrec-awards-2012-blog-29030111936' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-entertainment' &gt;Entertainment&lt;/a&gt; &lt;br&gt;</description><pubDate>Fri, 30 Mar 2012 11:28:00 GMT</pubDate></item><item><title>Recruitment Agency Branding</title><link>http://www.4mat.com/blog/recruitment-agency-branding-blog-28626145221</link><description>&lt;a href="http://www.4mat.com/blog/recruitment-agency-branding-blog-28626145221" target="_blank"&gt;&lt;img style="border:none;float:left" alt="Article Image" src="http://www.4mat.com/file.ashx?path=ROOT/Images/experis_dig_gpc_transition_258x165.jpg&amp;height=60&amp;width=60"/&gt;&lt;/a&gt;&lt;B&gt;Article Detail:&lt;/B&gt; Currently the number one subject I&amp;rsquo;m being asked about by recruitment agencies is branding. &amp;lsquo;How should we change, improve or consolidate... &lt;a href='http://www.4mat.com/blog/recruitment-agency-branding-blog-28626145221' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-marketing' &gt;Marketing&lt;/a&gt; &lt;br&gt;</description><pubDate>Mon, 26 Mar 2012 15:51:00 GMT</pubDate></item><item><title>Mobile Recruitment Review</title><link>http://www.4mat.com/blog/mobile-recruitment-review-blog-28626128325</link><description>&lt;a href="http://www.4mat.com/blog/mobile-recruitment-review-blog-28626128325" target="_blank"&gt;&lt;img style="border:none;float:left" alt="Article Image" src="http://www.4mat.com/file.ashx?path=ROOT/Images/mobilesite.jpg&amp;height=60&amp;width=60"/&gt;&lt;/a&gt;&lt;B&gt;Article Detail:&lt;/B&gt;                         In recent months the number of conversations related to&amp;nbsp;Mobile Recruitment have increased substantially. In fact they ha... &lt;a href='http://www.4mat.com/blog/mobile-recruitment-review-blog-28626128325' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-technology' &gt;Technology&lt;/a&gt; &lt;br&gt;</description><pubDate>Mon, 26 Mar 2012 12:21:00 GMT</pubDate></item><item><title>How to use News and Blogs on your recruitment website</title><link>http://www.4mat.com/blog/how-to-use-news-and-blogs-on-your-recruitment-website-blog-28323112353</link><description>&lt;a href="http://www.4mat.com/blog/how-to-use-news-and-blogs-on-your-recruitment-website-blog-28323112353" target="_blank"&gt;&lt;img style="border:none;float:left" alt="Article Image" src="http://www.4mat.com/file.ashx?path=ROOT/Images/linkedingroups.jpg&amp;height=60&amp;width=60"/&gt;&lt;/a&gt;&lt;B&gt;Article Detail:&lt;/B&gt; Content is king.&amp;nbsp; And if you don&amp;rsquo;t know &amp;ndash; now you know.For ages people have been saying that content on a recruitment website is imp... &lt;a href='http://www.4mat.com/blog/how-to-use-news-and-blogs-on-your-recruitment-website-blog-28323112353' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-marketing' &gt;Marketing&lt;/a&gt; &lt;br&gt;</description><pubDate>Fri, 23 Mar 2012 12:13:00 GMT</pubDate></item><item><title>3 Tips for Recruitment Email Marketing</title><link>http://www.4mat.com/blog/3-tips-for-recruitment-email-marketing-blog-28020127547</link><description>&lt;a href="http://www.4mat.com/blog/3-tips-for-recruitment-email-marketing-blog-28020127547" target="_blank"&gt;&lt;img style="border:none;float:left" alt="Article Image" src="http://www.4mat.com/file.ashx?path=ROOT/Images/A_B_Split_Testing.JPG&amp;height=60&amp;width=60"/&gt;&lt;/a&gt;&lt;B&gt;Article Detail:&lt;/B&gt; A couple of weeks ago I went on an email marketing best practice session and here are a few of the main take-aways. The session was run by Communigat... &lt;a href='http://www.4mat.com/blog/3-tips-for-recruitment-email-marketing-blog-28020127547' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-marketing' &gt;Marketing&lt;/a&gt; &lt;br&gt;</description><pubDate>Tue, 20 Mar 2012 13:24:00 GMT</pubDate></item><item><title>Facebook page update for recruiters</title><link>http://www.4mat.com/blog/facebook-page-update-for-recruiters-blog-26771231485</link><description>&lt;a href="http://www.4mat.com/blog/facebook-page-update-for-recruiters-blog-26771231485" target="_blank"&gt;&lt;img style="border:none;float:left" alt="Article Image" src="http://www.4mat.com/file.ashx?path=ROOT/Images/cocacola.jpg&amp;height=60&amp;width=60"/&gt;&lt;/a&gt;&lt;B&gt;Article Detail:&lt;/B&gt; Facebook are changing the way pages work on the 30th March 2012, they are bringing them more in line with personal pages, which means content and ima... &lt;a href='http://www.4mat.com/blog/facebook-page-update-for-recruiters-blog-26771231485' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-design' &gt;Design&lt;/a&gt; &lt;br&gt;</description><pubDate>Wed, 07 Mar 2012 13:06:00 GMT</pubDate></item><item><title>Applying Science to Career Websites - #TRUCareers</title><link>http://www.4mat.com/blog/applying-science-to-career-websites-trucareers-blog-25928162856</link><description>&lt;a href="http://www.4mat.com/blog/applying-science-to-career-websites-trucareers-blog-25928162856" target="_blank"&gt;&lt;img style="border:none;float:left" alt="Article Image" src="http://www.4mat.com/file.ashx?path=ROOT/Images/Cool Wall.png&amp;height=60&amp;width=60"/&gt;&lt;/a&gt;&lt;B&gt;Article Detail:&lt;/B&gt; How do you create the ideal career website?Can you run a lab at #TruLondon this year and create one?

These were the simple questions Bill Boorman ... &lt;a href='http://www.4mat.com/blog/applying-science-to-career-websites-trucareers-blog-25928162856' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-corporaterecruitment' &gt;Corporate Recruitment&lt;/a&gt; &lt;br&gt;</description><pubDate>Tue, 28 Feb 2012 16:47:00 GMT</pubDate></item><item><title>TRUCareers - Creating the ideal career website</title><link>http://www.4mat.com/blog/trucareers-creating-the-ideal-career-website-blog-25928165117</link><description>&lt;a href="http://www.4mat.com/blog/trucareers-creating-the-ideal-career-website-blog-25928165117" target="_blank"&gt;&lt;img style="border:none;float:left" alt="Article Image" src="http://www.4mat.com/file.ashx?path=ROOT/Images/TruCareers Home Page.png&amp;height=60&amp;width=60"/&gt;&lt;/a&gt;&lt;B&gt;Article Detail:&lt;/B&gt; Creating an ideal career website - Day 2 at #TRULondon5&amp;nbsp;
With the research carried out on day 1&amp;nbsp;the Design &amp;amp; User Experience Team at 4... &lt;a href='http://www.4mat.com/blog/trucareers-creating-the-ideal-career-website-blog-25928165117' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-corporaterecruitment' &gt;Corporate Recruitment&lt;/a&gt; &lt;br&gt;</description><pubDate>Tue, 28 Feb 2012 15:40:00 GMT</pubDate></item><item><title>UK is going mobile - are you ready?</title><link>http://www.4mat.com/blog/uk-is-going-mobile-are-you-ready--blog-25928932158</link><description>&lt;a href="http://www.4mat.com/blog/uk-is-going-mobile-are-you-ready--blog-25928932158" target="_blank"&gt;&lt;img style="border:none;float:left" alt="Article Image" src="http://www.4mat.com/file.ashx?path=ROOT/Images/Recruitmentisgoingmobile.gif&amp;height=60&amp;width=60"/&gt;&lt;/a&gt;&lt;B&gt;Article Detail:&lt;/B&gt; Mobile..... what place should it take as part of our candidate engagment/conversion strategy?

According to Google the answer would be top place.
... &lt;a href='http://www.4mat.com/blog/uk-is-going-mobile-are-you-ready--blog-25928932158' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-technology' &gt;Technology&lt;/a&gt; &lt;br&gt;</description><pubDate>Tue, 28 Feb 2012 10:20:00 GMT</pubDate></item><item><title>Mobile and Social Recruiting – don’t get left behind.</title><link>http://www.4mat.com/blog/mobile-and-social-recruiting-don-t-get-left-behind--blog-25221155311</link><description>&lt;a href="http://www.4mat.com/blog/mobile-and-social-recruiting-don-t-get-left-behind--blog-25221155311" target="_blank"&gt;&lt;img style="border:none;float:left" alt="Article Image" src="http://www.4mat.com/file.ashx?path=ROOT/Images/iPhones.jpg&amp;height=60&amp;width=60"/&gt;&lt;/a&gt;&lt;B&gt;Article Detail:&lt;/B&gt; Mobile recruiting and social recruiting are often mentioned in the same breath. User behaviours and expectations are very similar for mobile websites... &lt;a href='http://www.4mat.com/blog/mobile-and-social-recruiting-don-t-get-left-behind--blog-25221155311' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-marketing' &gt;Marketing&lt;/a&gt; &lt;br&gt;</description><pubDate>Tue, 21 Feb 2012 16:04:00 GMT</pubDate></item><item><title>Recruitment Videos and Twitter </title><link>http://www.4mat.com/blog/recruitment-videos-and-twitter-blog-23131165237</link><description>&lt;a href="http://www.4mat.com/blog/recruitment-videos-and-twitter-blog-23131165237" target="_blank"&gt;&lt;img style="border:none;float:left" alt="Article Image" src="http://www.4mat.com/file.ashx?path=ROOT/Images/workatgoogle.jpg&amp;height=60&amp;width=60"/&gt;&lt;/a&gt;&lt;B&gt;Article Detail:&lt;/B&gt; Twitter is one of the most popular social networking tools of the moment.&amp;nbsp; With over 1736 tweets sent ever second you would think that Twitter w... &lt;a href='http://www.4mat.com/blog/recruitment-videos-and-twitter-blog-23131165237' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-marketing' &gt;Marketing&lt;/a&gt; &lt;br&gt;</description><pubDate>Tue, 31 Jan 2012 16:23:00 GMT</pubDate></item><item><title>Tips for Social Media in Business</title><link>http://www.4mat.com/blog/tips-for-social-media-in-business-blog-22626959504</link><description>&lt;a href="http://www.4mat.com/blog/tips-for-social-media-in-business-blog-22626959504" target="_blank"&gt;&lt;img style="border:none;float:left" alt="Article Image" src="http://www.4mat.com/file.ashx?path=ROOT/Images/socialmediacheetsheet.jpg&amp;height=60&amp;width=60"/&gt;&lt;/a&gt;&lt;B&gt;Article Detail:&lt;/B&gt; Using social media for business can be quite tricky.&amp;nbsp; In this day and age many marketing people are extolling its virtues.&amp;nbsp; But how do you ... &lt;a href='http://www.4mat.com/blog/tips-for-social-media-in-business-blog-22626959504' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-marketing' &gt;Marketing&lt;/a&gt; &lt;br&gt;</description><pubDate>Thu, 26 Jan 2012 10:13:00 GMT</pubDate></item><item><title>LinkedIn Twitter Integration No Longer Supported</title><link>http://www.4mat.com/blog/linkedin-twitter-integration-no-longer-supported-blog-21919175155</link><description>&lt;a href="http://www.4mat.com/blog/linkedin-twitter-integration-no-longer-supported-blog-21919175155" target="_blank"&gt;&lt;img style="border:none;float:left" alt="Article Image" src="http://www.4mat.com/file.ashx?path=ROOT/Images/twitterlinkedin.JPG&amp;height=60&amp;width=60"/&gt;&lt;/a&gt;&lt;B&gt;Article Detail:&lt;/B&gt; Over the past year I have seen an increasing number of people fully integrating their LinkedIn and Twitter so that all Tweets are instantly duplicate... &lt;a href='http://www.4mat.com/blog/linkedin-twitter-integration-no-longer-supported-blog-21919175155' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-technology' &gt;Technology&lt;/a&gt; &lt;br&gt;</description><pubDate>Thu, 19 Jan 2012 17:59:00 GMT</pubDate></item><item><title>Are you going (Google) places?</title><link>http://www.4mat.com/blog/are-you-going-google-places--blog-21717153230</link><description>&lt;B&gt;Article Detail:&lt;/B&gt; Google Places is a business listing tool that allows you to register your business with Google. It has been around for some time and has many benefit... &lt;a href='http://www.4mat.com/blog/are-you-going-google-places--blog-21717153230' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-marketing' &gt;Marketing&lt;/a&gt; &lt;br&gt;</description><pubDate>Tue, 17 Jan 2012 15:39:00 GMT</pubDate></item><item><title>Mobile on the move - how to recruit when out and about</title><link>http://www.4mat.com/blog/mobile-on-the-move-how-to-recruit-when-out-and-about-blog-21616153213</link><description>&lt;a href="http://www.4mat.com/blog/mobile-on-the-move-how-to-recruit-when-out-and-about-blog-21616153213" target="_blank"&gt;&lt;img style="border:none;float:left" alt="Article Image" src="http://www.4mat.com/file.ashx?path=ROOT/Images/TPP_QRCode.png&amp;height=60&amp;width=60"/&gt;&lt;/a&gt;&lt;B&gt;Article Detail:&lt;/B&gt; We believe 2012 is going to be a big year for&amp;nbsp;mobile recruiting&amp;nbsp;- you&amp;rsquo;ll probably have guessed from the number of posts we&amp;rsquo;ve p... &lt;a href='http://www.4mat.com/blog/mobile-on-the-move-how-to-recruit-when-out-and-about-blog-21616153213' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-marketing' &gt;Marketing&lt;/a&gt; &lt;br&gt;</description><pubDate>Mon, 16 Jan 2012 15:31:00 GMT</pubDate></item><item><title>Successful Mobile Career Sites</title><link>http://www.4mat.com/blog/successful-mobile-career-sites-blog-21212122557</link><description>&lt;a href="http://www.4mat.com/blog/successful-mobile-career-sites-blog-21212122557" target="_blank"&gt;&lt;img style="border:none;float:left" alt="Article Image" src="http://www.4mat.com/file.ashx?path=ROOT/Images/npower-large-banner-2.jpg&amp;height=60&amp;width=60"/&gt;&lt;/a&gt;&lt;B&gt;Article Detail:&lt;/B&gt; Understanding mobile.
Almost half the population now access the internet via a mobile device and 2.8 million people use one in their job search. A m... &lt;a href='http://www.4mat.com/blog/successful-mobile-career-sites-blog-21212122557' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-corporaterecruitment' &gt;Corporate Recruitment&lt;/a&gt; &lt;br&gt;</description><pubDate>Thu, 12 Jan 2012 12:35:00 GMT</pubDate></item><item><title>Mobile Career Sites</title><link>http://www.4mat.com/blog/mobile-career-sites-blog-21212114123</link><description>&lt;B&gt;Article Detail:&lt;/B&gt; Mobile isn't the future in recruitment, its here and now&amp;nbsp;
Yet, 96% of the Sunday Times 25 Best Large Companies to work for do not have a mobile... &lt;a href='http://www.4mat.com/blog/mobile-career-sites-blog-21212114123' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-corporaterecruitment' &gt;Corporate Recruitment&lt;/a&gt; &lt;br&gt;</description><pubDate>Thu, 12 Jan 2012 11:58:00 GMT</pubDate></item><item><title>Facts and Figures on Social Media</title><link>http://www.4mat.com/blog/facts-and-figures-on-social-media-blog-13632911433</link><description>&lt;a href="http://www.4mat.com/blog/facts-and-figures-on-social-media-blog-13632911433" target="_blank"&gt;&lt;img style="border:none;float:left" alt="Article Image" src="http://www.4mat.com/file.ashx?path=ROOT/Images/youtubesocialmedia.jpg&amp;height=60&amp;width=60"/&gt;&lt;/a&gt;&lt;B&gt;Article Detail:&lt;/B&gt;                         Social media has become an integral part of our lives, especially for those in the marketing or recruitment sector. Recruitme... &lt;a href='http://www.4mat.com/blog/facts-and-figures-on-social-media-blog-13632911433' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-entertainment' &gt;Entertainment&lt;/a&gt; &lt;br&gt;</description><pubDate>Thu, 29 Dec 2011 12:12:00 GMT</pubDate></item><item><title>Differences in Recruitment Practice : USA vs UK</title><link>http://www.4mat.com/blog/differences-in-recruitment-practice-usa-vs-uk-blog-13632910520</link><description>&lt;B&gt;Article Detail:&lt;/B&gt; The US and the UK are similar in many ways and different in others.&amp;nbsp; For example in the realms of&amp;nbsp;social recruiting and&amp;nbsp;recruitment ma... &lt;a href='http://www.4mat.com/blog/differences-in-recruitment-practice-usa-vs-uk-blog-13632910520' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-entertainment' &gt;Entertainment&lt;/a&gt; &lt;br&gt;</description><pubDate>Thu, 29 Dec 2011 10:28:00 GMT</pubDate></item><item><title>Why you should assess your website differently to your job boards.</title><link>http://www.4mat.com/blog/why-you-should-assess-your-website-differently-to-your-job-boards--blog-13481414551</link><description>&lt;B&gt;Article Detail:&lt;/B&gt; I was speaking to a client yesterday about the return of investment of their new site, they were not overly impressed with the level of responses sin... &lt;a href='http://www.4mat.com/blog/why-you-should-assess-your-website-differently-to-your-job-boards--blog-13481414551' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-marketing' &gt;Marketing&lt;/a&gt; &lt;br&gt;</description><pubDate>Wed, 14 Dec 2011 14:10:00 GMT</pubDate></item><item><title>What's it like to work at 4MAT? Part 2 - The Boys! [VIDEO] </title><link>http://www.4mat.com/blog/what-s-it-like-to-work-at-4mat-part-2-the-boys-blog-13406113419</link><description>&lt;a href="http://www.4mat.com/blog/what-s-it-like-to-work-at-4mat-part-2-the-boys-blog-13406113419" target="_blank"&gt;&lt;img style="border:none;float:left" alt="Article Image" src="http://www.4mat.com/file.ashx?path=ROOT/Images/The_Boys_at_4MAT.JPG&amp;height=60&amp;width=60"/&gt;&lt;/a&gt;&lt;B&gt;Article Detail:&lt;/B&gt; This is a follow-on from the recent blog post What&amp;rsquo;s it like to work at 4MAT? Part&amp;nbsp;1 - The Girls!

We went out into the streets of Spita... &lt;a href='http://www.4mat.com/blog/what-s-it-like-to-work-at-4mat-part-2-the-boys-blog-13406113419' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-entertainment' &gt;Entertainment&lt;/a&gt; &lt;br&gt;</description><pubDate>Tue, 06 Dec 2011 11:35:00 GMT</pubDate></item><item><title>5 Essential LinkedIn Videos</title><link>http://www.4mat.com/blog/5-essential-linkedin-videos-blog-13395930207</link><description>&lt;a href="http://www.4mat.com/blog/5-essential-linkedin-videos-blog-13395930207" target="_blank"&gt;&lt;img style="border:none;float:left" alt="Article Image" src="http://www.4mat.com/file.ashx?path=ROOT/Images/linkedin_video_blog.jpg&amp;height=60&amp;width=60"/&gt;&lt;/a&gt;&lt;B&gt;Article Detail:&lt;/B&gt; LinkedIn is easily the best known and most widely used social media tool in recruitment.&amp;nbsp; Any&amp;nbsp;recruitment marketing mix that doesn&amp;rsquo;t ... &lt;a href='http://www.4mat.com/blog/5-essential-linkedin-videos-blog-13395930207' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-marketing' &gt;Marketing&lt;/a&gt; &lt;br&gt;</description><pubDate>Mon, 05 Dec 2011 09:52:00 GMT</pubDate></item><item><title>Trends in Recruitment Marketing 2012</title><link>http://www.4mat.com/blog/trends-in-recruitment-marketing-2012-blog-13362145227</link><description>&lt;a href="http://www.4mat.com/blog/trends-in-recruitment-marketing-2012-blog-13362145227" target="_blank"&gt;&lt;img style="border:none;float:left" alt="Article Image" src="http://www.4mat.com/file.ashx?path=ROOT/Images/certes.JPG&amp;height=60&amp;width=60"/&gt;&lt;/a&gt;&lt;B&gt;Article Detail:&lt;/B&gt; The trends in recruitment marketing for 2012.

So the end of 2011 is nearing and it&amp;rsquo;s certainly been a really interesting year in recruitment... &lt;a href='http://www.4mat.com/blog/trends-in-recruitment-marketing-2012-blog-13362145227' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-marketing' &gt;Marketing&lt;/a&gt; &lt;br&gt;</description><pubDate>Fri, 02 Dec 2011 15:34:00 GMT</pubDate></item><item><title>Mobile Recruitment: QR Codes, PPC and More</title><link>http://www.4mat.com/blog/mobile-recruitment-qr-codes-ppc-and-more-blog-13351930203</link><description>&lt;a href="http://www.4mat.com/blog/mobile-recruitment-qr-codes-ppc-and-more-blog-13351930203" target="_blank"&gt;&lt;img style="border:none;float:left" alt="Article Image" src="http://www.4mat.com/file.ashx?path=ROOT/Images/4MAT-Mobile-in-the-Recruitment-Industry-INFOGRAPHIC.gif&amp;height=60&amp;width=60"/&gt;&lt;/a&gt;&lt;B&gt;Article Detail:&lt;/B&gt; &amp;nbsp;
45% of people access the net via a mobile device.
With over 45% of people accessing the net via a mobile device it is essential that recruit... &lt;a href='http://www.4mat.com/blog/mobile-recruitment-qr-codes-ppc-and-more-blog-13351930203' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-technology' &gt;Technology&lt;/a&gt; &lt;br&gt;</description><pubDate>Thu, 01 Dec 2011 10:10:00 GMT</pubDate></item><item><title>What's it like to work at 4MAT? Part 1 - The Girls! [VIDEO]</title><link>http://www.4mat.com/blog/what-s-it-like-to-work-at-4mat-part-1-the-girls-blog-13343012485</link><description>&lt;a href="http://www.4mat.com/blog/what-s-it-like-to-work-at-4mat-part-1-the-girls-blog-13343012485" target="_blank"&gt;&lt;img style="border:none;float:left" alt="Article Image" src="http://www.4mat.com/file.ashx?path=ROOT/Images/The_Girls_at_4MAT.JPG&amp;height=60&amp;width=60"/&gt;&lt;/a&gt;&lt;B&gt;Article Detail:&lt;/B&gt; A few weeks ago we filmed 4 short videos for our Facebook Page &amp;lsquo;get to know us&amp;rsquo; section. I thought I&amp;rsquo;d share them on the blog too &amp;... &lt;a href='http://www.4mat.com/blog/what-s-it-like-to-work-at-4mat-part-1-the-girls-blog-13343012485' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-entertainment' &gt;Entertainment&lt;/a&gt; &lt;br&gt;</description><pubDate>Wed, 30 Nov 2011 12:51:00 GMT</pubDate></item><item><title>How has Google Changed?</title><link>http://www.4mat.com/blog/how-has-google-changed--blog-13332910445</link><description>&lt;B&gt;Article Detail:&lt;/B&gt; Google has constantly changed and innovated since its inception.&amp;nbsp; This is why it stays ahead of the curve and is the world&amp;rsquo;s most popular ... &lt;a href='http://www.4mat.com/blog/how-has-google-changed--blog-13332910445' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-entertainment' &gt;Entertainment&lt;/a&gt; &lt;br&gt;</description><pubDate>Tue, 29 Nov 2011 10:51:00 GMT</pubDate></item><item><title>Recruitment SEO: The facts for corporate recruiters...</title><link>http://www.4mat.com/blog/recruitment-seo-the-facts-for-corporate-recruiters--blog-13252117162</link><description>&lt;a href="http://www.4mat.com/blog/recruitment-seo-the-facts-for-corporate-recruiters--blog-13252117162" target="_blank"&gt;&lt;img style="border:none;float:left" alt="Article Image" src="http://www.4mat.com/file.ashx?path=ROOT/Images/Google1.PNG&amp;height=60&amp;width=60"/&gt;&lt;/a&gt;&lt;B&gt;Article Detail:&lt;/B&gt; How a career site can perform better than a job board. There is&amp;nbsp;a lot of&amp;nbsp;confusion about recruitment SEO and it could be easy for an HR Pro... &lt;a href='http://www.4mat.com/blog/recruitment-seo-the-facts-for-corporate-recruiters--blog-13252117162' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-corporaterecruitment' &gt;Corporate Recruitment&lt;/a&gt; &lt;br&gt;</description><pubDate>Mon, 21 Nov 2011 17:28:00 GMT</pubDate></item><item><title>Mobile in the Recruitment Industry 2011 [INFOGRAPHIC]</title><link>http://www.4mat.com/blog/mobile-in-the-recruitment-industry-2011-infographic--blog-13221817394</link><description>&lt;a href="http://www.4mat.com/blog/mobile-in-the-recruitment-industry-2011-infographic--blog-13221817394" target="_blank"&gt;&lt;img style="border:none;float:left" alt="Article Image" src="http://www.4mat.com/file.ashx?path=ROOT/Images/4MAT-Mobile-in-the-Recruitment-Industry-INFOGRAPHIC.gif&amp;height=60&amp;width=60"/&gt;&lt;/a&gt;&lt;B&gt;Article Detail:&lt;/B&gt; The report&amp;nbsp;Mobile in the Recruitment Industry 2011 has received some great feedback and responses across the industry. Stats from the report are... &lt;a href='http://www.4mat.com/blog/mobile-in-the-recruitment-industry-2011-infographic--blog-13221817394' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-marketing' &gt;Marketing&lt;/a&gt; &lt;br&gt;</description><pubDate>Fri, 18 Nov 2011 17:41:00 GMT</pubDate></item><item><title>Four steps to increase website conversion rates</title><link>http://www.4mat.com/blog/four-steps-to-increase-website-conversion-rates-blog-13181413425</link><description>&lt;a href="http://www.4mat.com/blog/four-steps-to-increase-website-conversion-rates-blog-13181413425" target="_blank"&gt;&lt;img style="border:none;float:left" alt="Article Image" src="http://www.4mat.com/file.ashx?path=ROOT/Images/google.gif&amp;height=60&amp;width=60"/&gt;&lt;/a&gt;&lt;B&gt;Article Detail:&lt;/B&gt; A lot of people are under the illusion that once your recruitment website is up and running you can leave it for a year or two and then review it for... &lt;a href='http://www.4mat.com/blog/four-steps-to-increase-website-conversion-rates-blog-13181413425' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-design' &gt;Design&lt;/a&gt; &lt;br&gt;</description><pubDate>Mon, 14 Nov 2011 13:44:00 GMT</pubDate></item><item><title>Measure all that you can measure</title><link>http://www.4mat.com/blog/measure-all-that-you-can-measure-blog-13151113558</link><description>&lt;a href="http://www.4mat.com/blog/measure-all-that-you-can-measure-blog-13151113558" target="_blank"&gt;&lt;img style="border:none;float:left" alt="Article Image" src="http://www.4mat.com/file.ashx?path=ROOT/Images/jobboardmalarky.jpg&amp;height=60&amp;width=60"/&gt;&lt;/a&gt;&lt;B&gt;Article Detail:&lt;/B&gt; How do you know that the system you have faithfully been following for years is working?&amp;nbsp; You measure it.

Gareth Jones&amp;nbsp;&amp;ndash; previousl... &lt;a href='http://www.4mat.com/blog/measure-all-that-you-can-measure-blog-13151113558' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-marketing' &gt;Marketing&lt;/a&gt; &lt;br&gt;</description><pubDate>Fri, 11 Nov 2011 14:10:00 GMT</pubDate></item><item><title>Social Recruiting</title><link>http://www.4mat.com/blog/social-recruiting-blog-13128145321</link><description>&lt;a href="http://www.4mat.com/blog/social-recruiting-blog-13128145321" target="_blank"&gt;&lt;img style="border:none;float:left" alt="Article Image" src="http://www.4mat.com/file.ashx?path=ROOT/Images/Talking About Graph.png&amp;height=60&amp;width=60"/&gt;&lt;/a&gt;&lt;B&gt;Article Detail:&lt;/B&gt; Are you engaging with your (potential) candidates?The more sharp eyed amongst you may have noticed a new counter appear on Facebook Pages within the ... &lt;a href='http://www.4mat.com/blog/social-recruiting-blog-13128145321' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-corporaterecruitment' &gt;Corporate Recruitment&lt;/a&gt; &lt;br&gt;</description><pubDate>Tue, 08 Nov 2011 14:21:00 GMT</pubDate></item><item><title>UK Recruiter End of Year Conference </title><link>http://www.4mat.com/blog/uk-recruiter-end-of-year-conference-blog-13073151694</link><description>&lt;a href="http://www.4mat.com/blog/uk-recruiter-end-of-year-conference-blog-13073151694" target="_blank"&gt;&lt;img style="border:none;float:left" alt="Article Image" src="http://www.4mat.com/file.ashx?path=ROOT/Images/meetings-and-conferences_1272292133.jpg&amp;height=60&amp;width=60"/&gt;&lt;/a&gt;&lt;B&gt;Article Detail:&lt;/B&gt; 
Wednesday 2nd November saw the&amp;nbsp;UK Recruiter End of Year Conference organised by&amp;nbsp;Louise Triance. 
&amp;nbsp;Alex Charraudeau&amp;nbsp;and I atten... &lt;a href='http://www.4mat.com/blog/uk-recruiter-end-of-year-conference-blog-13073151694' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-entertainment' &gt;Entertainment&lt;/a&gt; &lt;br&gt;</description><pubDate>Thu, 03 Nov 2011 15:38:00 GMT</pubDate></item><item><title>How to get a job with social media</title><link>http://www.4mat.com/blog/how-to-get-a-job-with-social-media-blog-13043117461</link><description>&lt;a href="http://www.4mat.com/blog/how-to-get-a-job-with-social-media-blog-13043117461" target="_blank"&gt;&lt;img style="border:none;float:left" alt="Article Image" src="http://www.4mat.com/file.ashx?path=ROOT/Images/Networking_LinkedIn.PNG&amp;height=60&amp;width=60"/&gt;&lt;/a&gt;&lt;B&gt;Article Detail:&lt;/B&gt; Last week I was back in Cambridge giving a talk at the University Careers Service. As a recent graduate of the University (2008) I could relate to th... &lt;a href='http://www.4mat.com/blog/how-to-get-a-job-with-social-media-blog-13043117461' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-marketing' &gt;Marketing&lt;/a&gt; &lt;br&gt;</description><pubDate>Mon, 31 Oct 2011 17:53:00 GMT</pubDate></item><item><title>Top Tweets from Social Media in Recruitment Event</title><link>http://www.4mat.com/blog/top-tweets-from-social-media-in-recruitment-event-blog-13002793096</link><description>&lt;a href="http://www.4mat.com/blog/top-tweets-from-social-media-in-recruitment-event-blog-13002793096" target="_blank"&gt;&lt;img style="border:none;float:left" alt="Article Image" src="http://www.4mat.com/file.ashx?path=ROOT/Images/Twitter_Bird_3.png&amp;height=60&amp;width=60"/&gt;&lt;/a&gt;&lt;B&gt;Article Detail:&lt;/B&gt; Here&amp;rsquo;s my pick of the best tweets from &amp;ldquo;Social Media in Recruitment&amp;rdquo;, a University of Cambridge Careers Service event.

Fantastic... &lt;a href='http://www.4mat.com/blog/top-tweets-from-social-media-in-recruitment-event-blog-13002793096' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-corporaterecruitment' &gt;Corporate Recruitment&lt;/a&gt; &lt;br&gt;</description><pubDate>Thu, 27 Oct 2011 09:40:00 GMT</pubDate></item><item><title>So do you just ignore mobile recruitment?</title><link>http://www.4mat.com/blog/so-do-you-just-ignore-mobile-recruitment--blog-12992610255</link><description>&lt;a href="http://www.4mat.com/blog/so-do-you-just-ignore-mobile-recruitment--blog-12992610255" target="_blank"&gt;&lt;img style="border:none;float:left" alt="Article Image" src="http://www.4mat.com/file.ashx?path=ROOT/Images/mobiles.jpg&amp;height=60&amp;width=60"/&gt;&lt;/a&gt;&lt;B&gt;Article Detail:&lt;/B&gt; 14% of people use their phones as their only access to the internet.
This stat looks relatively small.&amp;nbsp; So do you ignore mobile recruitment? 
... &lt;a href='http://www.4mat.com/blog/so-do-you-just-ignore-mobile-recruitment--blog-12992610255' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-technology' &gt;Technology&lt;/a&gt; &lt;br&gt;</description><pubDate>Wed, 26 Oct 2011 11:00:00 GMT</pubDate></item><item><title>The best Facebook pages and how you can learn from them</title><link>http://www.4mat.com/blog/the-best-facebook-pages-and-how-you-can-learn-from-them-blog-12982595731</link><description>&lt;a href="http://www.4mat.com/blog/the-best-facebook-pages-and-how-you-can-learn-from-them-blog-12982595731" target="_blank"&gt;&lt;img style="border:none;float:left" alt="Article Image" src="http://www.4mat.com/file.ashx?path=ROOT/Images/Dove.jpg&amp;height=60&amp;width=60"/&gt;&lt;/a&gt;&lt;B&gt;Article Detail:&lt;/B&gt; With around 95% of graduates now on Facebook, ask yourself this; are you really making the most of this marketing channel?&amp;nbsp; Facebook is somethin... &lt;a href='http://www.4mat.com/blog/the-best-facebook-pages-and-how-you-can-learn-from-them-blog-12982595731' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-marketing' &gt;Marketing&lt;/a&gt; &lt;br&gt;</description><pubDate>Tue, 25 Oct 2011 10:00:00 GMT</pubDate></item><item><title>Graduate Recruitment - the social landscape</title><link>http://www.4mat.com/blog/graduate-recruitment-the-social-landscape-blog-12861310301</link><description>&lt;a href="http://www.4mat.com/blog/graduate-recruitment-the-social-landscape-blog-12861310301" target="_blank"&gt;&lt;img style="border:none;float:left" alt="Article Image" src="http://www.4mat.com/file.ashx?path=ROOT/Images/Motar_Board.jpg&amp;height=60&amp;width=60"/&gt;&lt;/a&gt;&lt;B&gt;Article Detail:&lt;/B&gt; Communication and engagement with university students is a core goal for companies that run graduate schemes or look to employ students straight out ... &lt;a href='http://www.4mat.com/blog/graduate-recruitment-the-social-landscape-blog-12861310301' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-corporaterecruitment' &gt;Corporate Recruitment&lt;/a&gt; &lt;br&gt;</description><pubDate>Thu, 13 Oct 2011 10:40:00 GMT</pubDate></item><item><title>Recruitment agencies: You’re already being judged. Are you aware of how?</title><link>http://www.4mat.com/blog/recruitment-agencies-you-re-already-being-judged-are-you-aware-of-how-blog-12841192658</link><description>&lt;a href="http://www.4mat.com/blog/recruitment-agencies-you-re-already-being-judged-are-you-aware-of-how-blog-12841192658" target="_blank"&gt;&lt;img style="border:none;float:left" alt="Article Image" src="http://www.4mat.com/file.ashx?path=ROOT/Images/mobile2.JPG&amp;height=60&amp;width=60"/&gt;&lt;/a&gt;&lt;B&gt;Article Detail:&lt;/B&gt; Recruitment agencies: You&amp;rsquo;re already being judged. Are you aware of how?

From my recent meetings with various recruitment agencies I&amp;rsquo;v... &lt;a href='http://www.4mat.com/blog/recruitment-agencies-you-re-already-being-judged-are-you-aware-of-how-blog-12841192658' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-marketing' &gt;Marketing&lt;/a&gt; &lt;br&gt;</description><pubDate>Tue, 11 Oct 2011 09:51:00 GMT</pubDate></item><item><title>Digital Copywriting for Recruitment Marketing</title><link>http://www.4mat.com/blog/digital-copywriting-for-recruitment-marketing-blog-12807942589</link><description>&lt;a href="http://www.4mat.com/blog/digital-copywriting-for-recruitment-marketing-blog-12807942589" target="_blank"&gt;&lt;img style="border:none;float:left" alt="Article Image" src="http://www.4mat.com/file.ashx?path=ROOT/Images/Kate Siddiqui IDM Certificate.jpg&amp;height=60&amp;width=60"/&gt;&lt;/a&gt;&lt;B&gt;Article Detail:&lt;/B&gt; The Institute of Direct and Digital Marketing runs regular courses, and this week I went on one. It was a valuable two days with course leader Becky ... &lt;a href='http://www.4mat.com/blog/digital-copywriting-for-recruitment-marketing-blog-12807942589' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-marketing' &gt;Marketing&lt;/a&gt; &lt;br&gt;</description><pubDate>Fri, 07 Oct 2011 10:10:00 GMT</pubDate></item><item><title>Social Media Careers in Recruitment</title><link>http://www.4mat.com/blog/social-media-careers-in-recruitment-blog-12692614152</link><description>&lt;a href="http://www.4mat.com/blog/social-media-careers-in-recruitment-blog-12692614152" target="_blank"&gt;&lt;img style="border:none;float:left" alt="Article Image" src="http://www.4mat.com/file.ashx?path=ROOT/Images/Social-Media-For-the-Career-Minded.gif&amp;height=60&amp;width=60"/&gt;&lt;/a&gt;&lt;B&gt;Article Detail:&lt;/B&gt; With 79% of corporations now utilizing some aspect of social media, how many are using it for recruitment marketing? And how many recruitment agencie... &lt;a href='http://www.4mat.com/blog/social-media-careers-in-recruitment-blog-12692614152' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-marketing' &gt;Marketing&lt;/a&gt; &lt;br&gt;</description><pubDate>Mon, 26 Sep 2011 14:19:00 GMT</pubDate></item><item><title>Don’t make my decisions for me Facebook</title><link>http://www.4mat.com/blog/don-t-make-my-decisions-for-me-facebook-blog-12662310514</link><description>&lt;a href="http://www.4mat.com/blog/don-t-make-my-decisions-for-me-facebook-blog-12662310514" target="_blank"&gt;&lt;img style="border:none;float:left" alt="Article Image" src="http://www.4mat.com/file.ashx?path=ROOT/Images/facebookvideo.JPG&amp;height=60&amp;width=60"/&gt;&lt;/a&gt;&lt;B&gt;Article Detail:&lt;/B&gt; Many Facebook users will have noticed the changes to the Facebook&amp;rsquo;s home page look and how you interact with it.&amp;nbsp; Some of the biggest chan... &lt;a href='http://www.4mat.com/blog/don-t-make-my-decisions-for-me-facebook-blog-12662310514' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-marketing' &gt;Marketing&lt;/a&gt; &lt;br&gt;</description><pubDate>Fri, 23 Sep 2011 11:13:00 GMT</pubDate></item><item><title>Blog writing for SEO</title><link>http://www.4mat.com/blog/blog-writing-for-seo-blog-12621911169</link><description>&lt;a href="http://www.4mat.com/blog/blog-writing-for-seo-blog-12621911169" target="_blank"&gt;&lt;img style="border:none;float:left" alt="Article Image" src="http://www.4mat.com/file.ashx?path=ROOT/Images/keywords.gif&amp;height=60&amp;width=60"/&gt;&lt;/a&gt;&lt;B&gt;Article Detail:&lt;/B&gt; Blog writing for SEO &amp;ndash; what to do 
When blog writing for SEO one of the things to remember is that you are not just writing a blog for SEO, bu... &lt;a href='http://www.4mat.com/blog/blog-writing-for-seo-blog-12621911169' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-marketing' &gt;Marketing&lt;/a&gt; &lt;br&gt;</description><pubDate>Mon, 19 Sep 2011 11:27:00 GMT</pubDate></item><item><title>Online Plagiarism</title><link>http://www.4mat.com/blog/online-plagiarism-blog-12581517264</link><description>&lt;a href="http://www.4mat.com/blog/online-plagiarism-blog-12581517264" target="_blank"&gt;&lt;img style="border:none;float:left" alt="Article Image" src="http://www.4mat.com/file.ashx?path=ROOT/Images/citethesource.gif&amp;height=60&amp;width=60"/&gt;&lt;/a&gt;&lt;B&gt;Article Detail:&lt;/B&gt; The evolution of the web and the ease of content creation has made plagiarism of&amp;nbsp;ideas and concepts common place.&amp;nbsp;&amp;nbsp;Online PR and&amp;nbsp;... &lt;a href='http://www.4mat.com/blog/online-plagiarism-blog-12581517264' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-marketing' &gt;Marketing&lt;/a&gt; &lt;br&gt;</description><pubDate>Thu, 15 Sep 2011 17:53:00 GMT</pubDate></item><item><title>The "CV vs LinkedIn profile" debate misses the point..</title><link>http://www.4mat.com/blog/the-cv-vs-linkedin-profile-debate-misses-the-point--blog-12561322112</link><description>&lt;a href="http://www.4mat.com/blog/the-cv-vs-linkedin-profile-debate-misses-the-point--blog-12561322112" target="_blank"&gt;&lt;img style="border:none;float:left" alt="Article Image" src="http://www.4mat.com/file.ashx?path=ROOT/Images/cv fight.gif&amp;height=60&amp;width=60"/&gt;&lt;/a&gt;&lt;B&gt;Article Detail:&lt;/B&gt; If you're active in the content and opinion sharing networks of the online recruitment world, you may just have noticed the flood of blog posts and h... &lt;a href='http://www.4mat.com/blog/the-cv-vs-linkedin-profile-debate-misses-the-point--blog-12561322112' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-technology' &gt;Technology&lt;/a&gt; &lt;br&gt;</description><pubDate>Tue, 13 Sep 2011 22:30:00 GMT</pubDate></item><item><title>How to find a social  media expert</title><link>http://www.4mat.com/blog/how-to-find-a-social-media-expert-blog-12561312332</link><description>&lt;a href="http://www.4mat.com/blog/how-to-find-a-social-media-expert-blog-12561312332" target="_blank"&gt;&lt;img style="border:none;float:left" alt="Article Image" src="http://www.4mat.com/file.ashx?path=ROOT/Images/Social_Media_Expert.png&amp;height=60&amp;width=60"/&gt;&lt;/a&gt;&lt;B&gt;Article Detail:&lt;/B&gt; Do you know what to look for to fill a HR, marketing, online or internal comms role with social media in the remit? There are now so many social medi... &lt;a href='http://www.4mat.com/blog/how-to-find-a-social-media-expert-blog-12561312332' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-marketing' &gt;Marketing&lt;/a&gt; &lt;br&gt;</description><pubDate>Tue, 13 Sep 2011 14:39:00 GMT</pubDate></item><item><title>Netiquette and Avoiding Being #Antisocial</title><link>http://www.4mat.com/blog/netiquette-and-avoiding-being-antisocial-blog-12551215313</link><description>&lt;a href="http://www.4mat.com/blog/netiquette-and-avoiding-being-antisocial-blog-12551215313" target="_blank"&gt;&lt;img style="border:none;float:left" alt="Article Image" src="http://www.4mat.com/file.ashx?path=ROOT/Images/oops-Tweet.jpg&amp;height=60&amp;width=60"/&gt;&lt;/a&gt;&lt;B&gt;Article Detail:&lt;/B&gt; 
Following the recent Blog, from Alex Charraudeau, on the dangers of social media in business, I thought I&amp;rsquo;d follow this up on a more personal... &lt;a href='http://www.4mat.com/blog/netiquette-and-avoiding-being-antisocial-blog-12551215313' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-corporaterecruitment' &gt;Corporate Recruitment&lt;/a&gt; &lt;br&gt;</description><pubDate>Mon, 12 Sep 2011 15:40:00 GMT</pubDate></item><item><title>Don't Panic, Keep Calm!</title><link>http://www.4mat.com/blog/don-t-panic-keep-calm--blog-12551211543</link><description>&lt;a href="http://www.4mat.com/blog/don-t-panic-keep-calm--blog-12551211543" target="_blank"&gt;&lt;img style="border:none;float:left" alt="Article Image" src="http://www.4mat.com/file.ashx?path=ROOT/Images/Keep_Calm_Carry_on.gif&amp;height=60&amp;width=60"/&gt;&lt;/a&gt;&lt;B&gt;Article Detail:&lt;/B&gt; Keep Calm and Carry On. This was a phrase first coined in the months before World War 2, but like Corporal Jones in &amp;lsquo;Dad&amp;rsquo;s Army&amp;rsquo; th... &lt;a href='http://www.4mat.com/blog/don-t-panic-keep-calm--blog-12551211543' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-corporaterecruitment' &gt;Corporate Recruitment&lt;/a&gt; &lt;br&gt;</description><pubDate>Mon, 12 Sep 2011 12:15:00 GMT</pubDate></item><item><title>The Danger of Social Media</title><link>http://www.4mat.com/blog/the-danger-of-social-media-blog-12529918478</link><description>&lt;a href="http://www.4mat.com/blog/the-danger-of-social-media-blog-12529918478" target="_blank"&gt;&lt;img style="border:none;float:left" alt="Article Image" src="http://www.4mat.com/file.ashx?path=ROOT/Images/hearseespeak.JPG&amp;height=60&amp;width=60"/&gt;&lt;/a&gt;&lt;B&gt;Article Detail:&lt;/B&gt; What makes social great also makes it dangerous.&amp;nbsp; Social media gives people a voice, and with it they can express themselves however they choose... &lt;a href='http://www.4mat.com/blog/the-danger-of-social-media-blog-12529918478' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-marketing' &gt;Marketing&lt;/a&gt; &lt;br&gt;</description><pubDate>Fri, 09 Sep 2011 09:48:00 GMT</pubDate></item><item><title>The Difference Between Mobile &amp; Desktop SEO?</title><link>http://www.4mat.com/blog/the-difference-between-mobile-and-desktop-seo--blog-12362413535</link><description>&lt;a href="http://www.4mat.com/blog/the-difference-between-mobile-and-desktop-seo--blog-12362413535" target="_blank"&gt;&lt;img style="border:none;float:left" alt="Article Image" src="http://www.4mat.com/file.ashx?path=ROOT/Images/espn-mobile-website-screenshots.gif&amp;height=60&amp;width=60"/&gt;&lt;/a&gt;&lt;B&gt;Article Detail:&lt;/B&gt; It&amp;rsquo;s becoming widely accepted that the future of the web is Mobile. If much of recruitment is dependent upon the web now then the future of rec... &lt;a href='http://www.4mat.com/blog/the-difference-between-mobile-and-desktop-seo--blog-12362413535' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-marketing' &gt;Marketing&lt;/a&gt; &lt;br&gt;</description><pubDate>Wed, 24 Aug 2011 14:07:00 GMT</pubDate></item><item><title>How Head Hunters Should Use Twitter</title><link>http://www.4mat.com/blog/how-head-hunters-should-use-twitter-blog-12342214756</link><description>&lt;a href="http://www.4mat.com/blog/how-head-hunters-should-use-twitter-blog-12342214756" target="_blank"&gt;&lt;img style="border:none;float:left" alt="Article Image" src="http://www.4mat.com/file.ashx?path=ROOT/Images/twitterlinkedin.JPG&amp;height=60&amp;width=60"/&gt;&lt;/a&gt;&lt;B&gt;Article Detail:&lt;/B&gt; Over the past few years there has been a huge drive for recruiters to make the most of&amp;nbsp;digital recruitment trends and online recruitment marketi... &lt;a href='http://www.4mat.com/blog/how-head-hunters-should-use-twitter-blog-12342214756' &gt;more details&lt;/a&gt;&lt;br&gt;&lt;B&gt;Categor(ies):&lt;/B&gt; &lt;a href='http://www.4mat.com/blog/category-marketing' &gt;Marketing&lt;/a&gt; &lt;br&gt;</description><pubDate>Mon, 22 Aug 2011 15:35:00 GMT</pubDate></item></channel></rss>