14% of people use their phones as their only access to the internet.
This stat looks relatively small. So do you ignore mobile recruitment?
There are 13,000,000 people actively looking for jobs online at any given time so if we take 14% of them that makes 1,820,000 people.
The stat doesn’t seem so insignificant any more does it?
The main reason people build mobile websites is because browsing through standard websites and content is slow and clunky on mobile devices. Although many people have high-speed broadband at home and at work mobiles often struggle to access content quickly. 71% of smartphone users that see TV, press or online ads, do a mobile search to find that brand - will they find your mobile site? (source)
Mobile websites allow you to access the essential content of a website without having to load up all their heavy imagery and functionality that a standard site would have.
Recruitment website design traditionally targets three key audiences; Candidates, Clients and Prospective Employees. Of these three groups they will then be further split into Active and Passive. Active means that they are actively seeking a new job or are actively looking to recruit for someone. Passive means that they are browsing the web and happened upon your site.
Active job seekers only really want to see your jobs and active clients just want to find your contact details. Therefore your site needs to allow simple job seeking functionality and an easy to use application process that users can either complete then and there with their device or store the information so that they can apply at a later date when it is more convenient (i.e. when they have their CV to hand). Clients need to be able to fill in a form, email you or call you directly.
Passive audiences who are looking for news and content will want to access information on your mobile website in the same way that they access articles on the BBC or Guardian’s mobile sites. They will also want to access information such as video (video accounts for 69% of mobile data traffic (source)), so make sure that your website is built with rich-media in mind.
Both types of user are looking for stripped back and easy to access information. If you can offer these people the right user experience you are more likely to get them to do something on your website that is going to make you more money.
Ignore mobile users at your peril.
4MAT have designed several new mobile websites for clients which are due to go live in the coming months. For more information look at our Mobile Recruitment page on our website or contact us.
For a recent study into mobile recruitment website trends and usage please read our white paper.