This picture has been doing the rounds on Twitter today. Unlike
most photos on Twitter this is not of a cat wearing sun glasses or of someone’s lunch, but a photo of a news article from The Sun. In 1991 the printed the headline “World Wide What?” and went on, rather disparagingly, to say “Computer ‘Web’ To Change Billions Of Lives (Yeah, Right)"
Click for larger image
www.TheSun.co.uk now gets
1.3 million unique browsers on average per day. It is safe to say the internet is a pretty big deal (in case you hadn’t realised) despite the scepticism many people had when it initially launched.
Importantly for recruitment over 70% of people will start their job search with Google according to
www.NORAS.co.uk. Print advertising has, in the majority of instances, been replaced with job boards and recruitment websites. With recruitment agencies’ websites becoming more user friendly and easier to find many companies are able to generate the majority of their CVs via their own site. Social media, content marketing and search engine optimisation now means we can target ‘passive’ and ‘active’ candidates (terms that a few years ago didn't exist). Email marketing and jobs by email for many agencies generates the vast majority of placements.
It is a great time to be in
recruitment marketing if you love the web!
Sorry The Sun, but I think this “Computer ‘Web'” thingy has caught on.
... Before anyone mentions it, this image is likely to have been faked. Not the one with the cat. That is 100% legit.
