| I was saddened to hear one particular demographic was under represented on LinkedIn this week: magicians. There are only 479 magicians on the UKs number-one professional networking site. Aside from this trivial fact LinkedIn seems to be doing pretty well! |
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The Infographic
LinkedIn published this infographic over the weekend which clearly demonstrates the size and reach of the social/professional networking platform.
Click to see the larger image.
Evolution and Growth
Having launched in the US in 2003 LinkedIn has "become the de facto tool for professional networking" according to online trade publication
TechRepublic. With 4 out of 5 professionals subscribed to the site LinkedIn now holds 10 million profiles in the UK. The growth of the site has meant serious increases in their revenue in recent times. In May 2012, LinkedIn announced its 2012 Q1 revenues were up 101% to $188.5 million. Revenue for Q2 was estimated to be circa $210 to $215 million.
"LinkedIn is, far and away, the most advantageous social networking tool available to job seekers and business professionals today," says
Forbes. I also like it.
Despite the fact that in June 2012 around 6.4 million LinkedIn user passwords were stolen by hackers LinkedIn is still growing. This year also saw LinkedIn's biggest acquisition to date when they bought professional content sharing platform
SlideShare for $119 million. The rational behind this purchase was that LinkedIn users had uploaded more than 9 million presentations to SlideShare and the platform had near enough 29 million monthly unique visitors.
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