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UK is going mobile - are you ready?

Feb 28 12 - 10:20AMMeetu Mirpuri, Account Director Technology
Mobile..... what place should it take as part of our candidate engagment/conversion strategy?

According to Google the answer would be top place.

At the recent Mobile World Congress in Barcelona, Jason Spero (Google's head of mobile sales) predicted that 1 Billion people will use Mobile as their primary internet browsing method in 2012.  This was supported by their recent sponsored survey that stated that 93% of UK smartphone users are browing daily from their mobile devices. 

Another interest point that was pulled from Google's survey was the part mobile placed in the user buying process.  Whilst over 50% of the UK users are purchasing directly from their mobile devices, mobile also has a strong influencing power.

Recruitment is going mobile
With all the above supporting material why are so many recruiters casting a blind eye to this growing need.

Interested in reading more?  Click here for Google's survey results, or read our latest mobile case studies for TPP 

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Meetu Mirpuri
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