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Thomas Aspinall Blog

Recruitment Agency Branding
Recruitment Agency Branding
Marketing
Currently the number one subject I’m being asked about by recruitment agencies is branding. ‘How should we change, improve or consolidate our recruitment agency’s branding’? The UK has over 10,000 recruitment agencies and thus the importance of differeantiating yourself from the competiton through your brand is greater than ever. Although marketers have many differe...
Mar 26 12 - 3:51PM Thomas Aspinall3 
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Trends in Recruitment Marketing 2012
Trends in Recruitment Marketing 2012
Marketing
The trends in recruitment marketing for 2012. So the end of 2011 is nearing and it’s certainly been a really interesting year in recruitment ...
Dec 02 11 - 3:34PM Thomas Aspinall2 
UK Recruiter End of Year Conference
UK Recruiter End of Year Conference
Entertainment
Wednesday 2nd November saw the UK Recruiter End of Year Conference organised by Louise Triance.  Alex Charraudeau and I attend...
Nov 03 11 - 3:38PM Thomas Aspinall1 
Recruitment agencies: You’re already being judged. Are you aware of how?
Recruitment agencies: You’re already being judged. Are you aware of how?
Marketing
Recruitment agencies: You’re already being judged. Are you aware of how? From my recent meetings with various recruitment agencies I’ve...
Oct 11 11 - 9:51AM Thomas Aspinall0 
The Difference Between Mobile & Desktop SEO?
The Difference Between Mobile & Desktop SEO?
Marketing
It’s becoming widely accepted that the future of the web is Mobile. If much of recruitment is dependent upon the web now then the future of recr...
Aug 24 11 - 2:07PM Thomas Aspinall1 
Recruitment Agencies – Big Or Small – Why lose your uniqueness?
Recruitment Agencies – Big Or Small – Why lose your uniqueness?
Marketing
Recruitment Agencies – Big Or Small –  Why lose your uniqueness?   With the news of yet another major Randstad acquisitio...
Jul 25 11 - 11:44AM Thomas Aspinall1 
What is the Value of Facebook Fans and Twitter followers to the recruiter?
What is the Value of Facebook Fans and Twitter followers to the recruiter?
Marketing
A recent article in Advertising Age by Jennifer Moderelli, owner and principle of White Horse, grabbed my attention, reminding me of many conversation...
May 18 11 - 11:59AM Thomas Aspinall0 
What can Recruitment Agencies learn from The Met Police's website
What can Recruitment Agencies learn from The Met Police's website
Technology
The Met Police’s website has had the highest (by some way) increase in British internet traffic at the start of this year. UKOM/Nielsen&...
Apr 19 11 - 2:38PM Thomas Aspinall0 
An introduction to various Recruitment ‘software’
An introduction to various Recruitment ‘software’
Technology
There is an abundance of recruitment ‘software’ available. However ‘software’ is a very general way to classify such a broad r...
Jan 31 11 - 2:07PM Thomas Aspinall0 
LinkedIn: Recruiter’s Friend or Foe?
LinkedIn: Recruiter’s Friend or Foe?
Technology
LinkedIn Recruiter’s Friend or Foe? LinkedIn has long been a useful tool to many recruitment consultants. However many Managing Direc...
Dec 03 10 - 11:40AM Thomas Aspinall1 
Social Media – The new CV?
Social Media – The new CV?
Technology
Social Media – The new CV? After a recent meeting I had with a senior manager at a top recruitment company I wanted to address the idea ...
Nov 19 10 - 2:36PM Thomas Aspinall3