Two big things happened this month at LinkedIn. Firstly they have floated on the stock exchange giving them a whole load of money to play with. Secondly they have decided to revolutionise the way that people apply to jobs online by allowing people to apply with their LinkedIn profile.
Revolutionise might be the wrong word here. This is not unchartered territory for recruitment technology. They are in fact following in the footsteps of a company called iProfile who set out to do this many years ago. iProfile, which creates an online version of your CV, can be used by to apply to recruitment companies and websites. iProfile have about 3.5 million registered users; primarily IT professionals in the UK. LinkedIn, however, has over 60% of executives registered globally.
Why else is this so important? Well LinkedIn have given us all another reason to have a LinkedIn account. If business networking wasn’t already a big enough incentive! They are also making it more important as part of the recruitment process for both agencies and corporate HR. The reach of LinkedIn is huge – but it is about to get bigger. The need for recruitment LinkedIn training will increase as a result.
As a tool to help convert passive job seekers on the spur of the moment this new application tool may work quite well. I don’t know many people who keep a version of their CV with them at all time or on their desktops at work. Your LinkedIn profile is only a click away and many people keep theirs up to date. This could increase application rates substantially with the passive job seeker and fit in nicely with marketing strategies targeting people who are not actively job hunting.
In effect LinkedIn is making applying for a job online as easy as signing up for an e-newsletter, re-Tweeting something or Liking something on Facebook.
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