For a few years the terms passive candidate and passive candidate attraction
have been banded about. But what does a 'passive candidate' look like? What is 'passive candidate' attraction?
Have a look at this infographic put together by the pioneers of passive candidate engagement LinkedIn
Click the image above to see a larger version.
The infographic puts 80% of the working population as being a passive candidate. These people are not actively looking for new roles... but two-thirds of them might be tempted if provided with the right information and opportunities.
Passive Candidate Engagement...
Here are some of the tips given by LinkedIn to reach out to your passive talent:
1. Reach out to your candidates of choice.
Many will be interested in what you do and what you can offer them. Make sure you offer them some value! Just job specs is not value. Inform them on the current market, what they should be earning and how they can up-skill.
2. Get to know them.
Find out who you share connections with. Find out where they worked. Find out what groups they are in. See what their status updates were. Follow them on Twitter. This is ammo for when you come to start your conversation with them.
3. Follow up with them.
Don't leave them in the lurch! If you make the effort to contact them in the first place you need to keep it up. You need to continue to engage with them over time. They may be passive for a long time before they decide to change job - just make sure you are in touch when that time comes.
4. What else?
Speak to us at 4MAT
to see how we can help you to create recruitment marketing
strategies to engage with passive candidates. We can help you get these passive candidates in front of your clients before they become active and before your competitors get to them.
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