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4MAT and Fircroft Partnership Continues

Written by James O'Gorman on 08 Jun 15
4MAT and Fircroft Partnership Continues

4MAT are delighted to announce that following a competitive review involving a number of other agencies, they have been re-appointed by Fircroft to design and build Fircroft’s new website.

With operations in over 60 locations across ASIAPAC, EMEA, LATAM and NORAM, Fircroft is one of the world’s biggest oil and gas, automotive, mining, power & energy, and engineering recruitment and staffing companies.

Claudia De la Cruz, Digital Marketing Manager at Fircroft, explains that “what’s changed since we originally appointed 4MAT four years ago to build our existing site is the international network. So whilst we were looking for an agency that can provide best-in-class creative, a fantastic user experience, and the very best functionality in terms of social integration, mobile, and personalisation, we were also looking for an agency that can help us put more focus on our international markets. With increasing skill shortages across engineering, and more stringent legislation in some territories where we operate, it’s essential that we attract and engage with more talent locally”.

“’Think global, act local’ is one of those things that lots of businesses talk about” says Andrew Soane, Director of Client Development at 4MAT, “but it’s much harder to bring to life on your website platform when you are trying to deliver economies of scale. Fircroft wanted a platform that would offer a personalised experience to visitors wherever they are in the world, in terms of content and the language they use. It was a complex brief and the team here worked incredibly hard to develop a solution that was right for Fircroft.”

The project to design and build the new site has been launched, with the team currently working on the creative discovery and development phase. Site build and development will start in the Autumn.

“I’m delighted that 4MAT is continuing its partnership with Fircroft”, concludes James Saunders, Managing Director at 4MAT. “Fircroft have been a key client of ours for four years, and we’re extremely proud of what we have achieved with them in that time. We’re thrilled that we’re going to be working with Fircroft for the next part of their journey”.

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