Creative Team Leader Matt Lasky tells you what you need to know about recruitment web design trends in 2015.
This was massive in 2014 and it’s only going to get bigger. My colleague Lucia pointed out that 62% of jobseekers are using a mobile device to search for jobs, but that was last October and the number will be higher still. Candidates expect the full experience on mobile and any recruitment agency or in-house talent team not on board with this will be losing some of the most switched-on candidates. Design a website with mobile at the forefront of your principle – not an afterthought – whether that’s through a responsive or adaptive design, and you’ll be in good shape in 2015 and beyond.
Recent 4MAT responsive websites: Monarch IT, Sagar Wright
Recent 4MAT adaptive websites: Aspire, Hamlyn Williams
Another concept that surfaced in 2014 but will be more prominent in 2015. Material Design is Google’s effort to bring a uniform high standard to web design, based on a “unifying theory of rationalised space and a system of motion”. Web design, interactions and transitions should resonate with users just as handling objects or reading from paper does in real life. Recruitment websites will need to engage a candidate more than ever, through a mix of considered design, high functionality and richness of content. By designing websites according to Google’s Material Design principle, we will be enabling the considered design to enable the high functionality, thereby bringing the richness of content into the user’s lap.
Recent 4MAT Material Designed website: William Alexander
Huge image background on the homepage
Working in tandem with responsive sites, the internet became awash with huge image-based backgrounds as a method to build a brand and tell a story. It’s proved popular and take-up has increased, so I fully expect it to become mainstream in 2015. It’s something that recruitment agencies and in-house recruiters should consider carefully, though, as while it looks fantastic, it does limit the immediate functionality and may dissuade certain user group demographics.
To scroll or not to scroll – is pagination dead?
An increasing number of websites now have fewer pages and much longer scrolling per page. Perfect for mobiles and tablets, the design helps users avoid the temptation to exit the website when prompted to find a new page. Scrolling sites are gaining popularity – fast. But what about SEO? How can something rank highly when it is a page that covers almost all aspects of the website? How can you track user behaviour when there are only a handful of URLs providing data? We consult with all our clients to find out just what they want and are sure to offer advice as to what best fits their requirements.
Recent 4MAT scrolling website: Aspire
Recent 4MAT pagination website: Vue Cinemas
Storytelling a key theme across the website
Branding is so important to companies now to build customer loyalty, and recruitment is no different. How you attract candidates is dependent on the consistent message you send at every process – and your website is your most visible presence. What content have you got on your website? What does it say about you? How does it tie in with all other content on your site? Working out a coordinated approach in your designs to allow for your message to shine through will undoubtedly be one of the key trends of 2015 as recruiters fight for an increasingly passive pool of candidates.
Have you noticed any trends at the start of this year? Or something gaining popularity during 2014? For me, the two biggest trends are definitely a mobile-first approach and the concept of telling a story across your website. These two are absolute necessities for any new websites and branding projects – especially within recruitment.