Parallels have been drawn between a career website without search engine optimisation (SEO) and a company printing new brochures but never distributing them; without search engine optimisation your website will be invisible to found by job seekers, unless they are specifically looking for your brand.
Over fifteen million job related searches are carried out each month on Google. Around 65% of these are job title and location specific. A well optimised career site provides employers with an ideal opportunity to attract relevant candidates to specific vacancies and job types.
4MAT develops all its recruitment and career websites with a high level of search engine optimisation as standard. In order to enhance this further a strategic approach is required to ensure your pages are at the top of search engines. Preparation of relevant content, careful keyword selection and link building strategies will not only improve talent attraction, but also improve conversion rates.
4MAT has a range of Search Engine Optimisation packages to suit all business sizes and budgets, providing direct employers with the flexibility and confidence that their website will continue to perform, attracting talent and delivering return on investment.
To discuss improving your career website's search engine optimisation contact one of our dedicated Corporate Consultants