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Laurence Simons

The Aim

The Five Ten Group had made a decision to re-brand their recruitment companies so that they could become more aligned to the industry that they served. Laurence Simons are a legal recruitment agency, covering both in-house and private practice. They have a truly international service, having placed candidates in 39 countries over the last 2 years. Laurence Simons want to become the first (and last) stop in legal recruitment… When you think legal recruitment, you think Laurence Simons. To do this, Laurence Simons want to create a globally cohesive team leading to the same excellent end-to-end delivery service, which includes more C-suite relationships.

The Method

Major stakeholders within the business were involved in workshops that asked questions to find out what the brand meant to them and to their target audience. When a logo and visual ID that positioned Laurence Simons as a key part of the legal industry was confirmed, 4MAT used advanced features such as location-based content and imagery (as it was vital to continue their global reach), and auto-completing keyword searches for both vacancies and knowledge articles to ensure finding the right job was as easy as possible. Laurence Simon’s use of the Social Network Hub also provided a personalised approach, putting a face to the names of their consultants.

The Results

4MAT produced a logo and brand identity for Laurence Simons that successfully positioned them as part of the legal profession. Ease of access to their blogs and white papers ensured that their desire to be known as the “voice of lawyers” was realised. The site’s modern functionality also allows Laurence Simons to tap into the newly-qualified legal market, ensuring that their business can profit as much as possible from “career candidates”, who demand a quick and effortless search and application process.

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