Link Building.

• Search engines to find your site and index it
• Increase the number of referred visits to your site
• Improve the position of your pages ranking on the search results pages
  

However there are drawbacks, obtaining a link from an unsuitable or “bad” site will result in a negative effect on the ranking of web pages and limit the number of suitable referred visits. For this reason 4MAT SEO focus on acquiring high quality links from relevant sources.

Targeted link optimisation:

This is when a site is linked to from another site in a relevant link community. This increases referred visits and the position of pages on search results pages. Search engines use the amount of links pointing to your site as a strong guide to popularity (the quality of sites linking is also taken into account). For this reason, links from an authoritative, established site like www.bbc.co.uk are worth much more than those from average sites. Care must be taken to ensure the link is from a relevant site, so for an accountancy specialist, a link from an accountancy body or qualifications board would be exceptionally powerful.

Because 4MAT SEO have extensive knowledge of online recruitment and the best areas to build links in, we can create new channels of targeted traffic to increase the overall traffic on your site. Visitors that find the site in this way can be more likely to register because they have found the site via a trusted source. Our focus on quality link building means we would rather attain a handful of relevant links that are likely to generate referred visits instead of thousands of links on irrelevant, unsuitable sites.

Link building is an essential part of the optimisation of a website and will provide a reliable stream of new visitors for our clients.

Contact us to learn more about our recent linkbait campaigns, organic linkbuilding and social media optimisation campaigns, specific to the recruitment industry.