The Five Ten Group had made a decision to re-brand their recruitment companies so that they could become more aligned to the industry that they served. Marks Sattin are a finance and accountancy recruitment consultancy, covering the UK and Ireland. Their aim was to maximise the potential of their visual brand, in-turn attracting better quality candidates, showing authority to potential clients, and appeal to would-be employees. Marks Sattin wanted to modernise their visual identity to reflect their longevity, confidence and credibility, and instil trust and reassurance in candidates and clients alike. Furthermore, it had to accentuate their trusted ability to deliver for candidates and clients, which they were most known for in the industry.
Major stakeholders within the business were involved in workshops that asked questions to find out what the brand meant to them and to their target audience. When a logo and visual ID that emphasised Marks Sattin’s quality and credibility was confirmed, 4MAT used advanced features such as location-based content and imagery, and auto-completing keyword searches for both vacancies and knowledge articles to ensure finding the right job was as easy as possible. Further to this, Marks Sattin’s ability to created branded ads for their clients ensured that they could make the site as effective as possible at revenue generation.
4MAT produced a logo and brand identity for Marks Sattin that emphasised their quality and credibility in the market, underlining their 25 years of quality service. The change in identity allowed Marks Sattin to distinguish themselves from the other Five Ten brands, at the same time aligning themselves with banking and financial institutions.