Wednesday 18th April 2012 at The Hospital Club
Networking over breakfast was followed by an hour of open conversation between Matt Alder, recruitment futurologist and Adam Templeman, Head of Resourcing, RWE npower. Chaired by Jeff Grout the event provided insight into how the industry is transforming.
What trends did Matt and Adam say corporate recruitment marketing teams should plan into their strategy?
Matt works with many well-known corporates and is writer of the influential blog Recruiting Futurology. He emphasised the importance of optimising for mobile and using rich content such a video which is favoured by Google for SEO and very popular with end users.
Adam managed the launch of a new direct hire strategy
at RWE npower in January this year. It heavily uses their web presence and digital marketing. Adam shared the success of this strategy, saving thousands and appointing hires including Head of Consumer Marketing who was attracted to their company by the use of social media.
Chaired by Jeff Grout, his probing questions drew out the intricacies of a constantly evolving industry. Former UK MD of Robert Half, Jeff has been listed as one of the ‘100 Best Speakers’ in Britain.
4MAT run regular events for HR Directors and Heads of Resourcing. To sign up for updates please contact David Johnston
or call 020 7392 1711.