Meridian Predicting Growth With New Online Portal
Meridian Business Support has launched its new, intuitive website created by 4MAT www.meridianbs.co.uk
. The change comes in a move to further integrate its new arm of the business following the company’s acquisition of Westaff. The new website, which will combine social media and other opportunities to encourage conversation, is designed to mirror the face-to-face processes that are found within its traditional branch network.
Meridian predicts growth within the recruitment industry and has invested in the new website to offer comprehensive job searches directly from its own site in a bid to eliminate the need for intermediaries. The website immediately after launching offered Meridian improved candidate conversions due to its better usability and increased functionality for consultants, clients and candidates.
An increased unemployment rate created by the recession has resulted in job boards being cluttered with candidates, making it difficult for recruiters to determine the right match to be made. Meridian’s new website addresses this issue by keeping candidates up-to-date with the latest sector-specific news as well as information through tailored blogs, RSS feeds, job alerts via email and the ability to share information with friends and family.
For clients, branded campaigns can be created on the website, allowing added search engine optimisation, branding opportunities and in turn, increased candidate conversion rates. Candidates are sourced from a wider pool of resources, offering a higher calibre of applicants. Clients also have the ability to communicate directly with Meridian through the portal.
“The whole project will allow Meridian, clients and candidates to broaden their horizons, and we have backed this up both online and offline with comprehensive staff training at all levels. We expect the portal to allow us to quadruple our annual profit from online sources and already, just four days after the site went live, we have seen significant growth in volume and exposure,” says Jo Lee, marketing manager, Meridian Business Support.
“We have made it so easy for our consultants to add jobs to the site, and with free advertising for our clients, there is really no excuse for this growth not to continue. 4Mat successfully won a comprehensive tender process and our decision to award them the contract has been the right one. The whole process from design through to implementation has been a positive one. 4MAT’s expertise and technical knowledge and understanding of the recruitment industry is unparalleled.,” she adds.