Already widely acknowledged as one of the UK’s leading European IT recruitment specialists, Michael Bailey Associates (MBA) decided to further entrench this reputation by embracing multilingual functionality in order to launch a brand new trans-euro website, powered by recruitment web specialists 4MAT.
Sourcing and supplying staff both in and beyond the British shores, MBA’s offices can be found in France, Germany, Belgium, Switzerland and Holland. Each site now has its own interface, with the Swiss and Belgium sites each having two due to the prevalence of two languages in each country. Furthermore, each interface will be fully optimised in order to rank on the international search engines, thereby fully enabling candidate and client accessibility to the site that is linguistically and subjectively relevant to them. This pan-European search engine optimisation forms part of a larger digital marketing campaign that 4MAT will be undertaking as part of their ongoing service to MBA.
Conscious of the different audiences MBA are catering for, the website adopts a clean navigational style alongside a universally appealing design. This design carries through into the candidate community area to ensure continuity and ease of understanding.
“Whilst many of our competitors have had to reduce overheads in 2009, we have adopted a new website that better suits our multinational clients and candidates,” commented Mike Garlick, MD of MBA. “We have streamlined our approach to recruitment and the new website will ensure new clients and candidates can be supported. This year we have invested in our marketing function to continue our best practice approach to recruitment.”
By Nadia Owen, 4MAT Business Communications
Published by ONREC on January 8, 2010.
