Seeing red is a good thing.

20 Jan 10 - 2:04PM | General | Published press | Website launches

SAP employers and candidates should proactively look for Red.

With over 10 years experience, global independent recruitment firm Red Commerce is envied for its market stature as one of the top four IT recruiters in the UK, having appeared in Recruiter Magazine’s Hot 100 in 2009. As one of the largest Global SAP specialist recruiters, they have now further entrenched their reputation by kicking off the new decade with the launch of an innovative new website.

Adopting various shades of the corporate colour that lends itself to their name, the new site (www.redcommerce.com) presents itself as informative and professional. The content-rich site is complemented by slick, state-of-the-art video testimonials* from both clients and candidates, as well as a Flash stack gallery on the home page that presents employee testimonials on iPod-style employee album covers (complete with autograph). Harnessing these popular technologies has enabled these recruitment professionals to demonstrate personality and give them a relevant edge that their competitors lack.

Whitepapers on all things SAP will be published in Red’s Knowledge Centre, and for visitors who enjoy more of a web2.0 site experience will want to hit the blog. With blog posts written by global SAP professionals, it features blogger profiles, blog comments and people categories. These sections are fully integrated with social media websites, further exemplifying Red’s targeted industry knowledge and technological awareness.

An intelligent job search function has been built into the site, whereby a relevancy percentage will be displayed for each search, and any search term is able to be saved as an automated job alert. These elements, combined with the clean navigation and prevalent calls to action, allow the site’s visitors to have positive, straightforward and relevant journeys.

“The development of the website led us to see that we needed to be more creative than the ‘usual’ recruitment websites,” explains Richard Vercesi, CEO of Red Commerce. “This development period has allowed us – with the website - to better represent the SAP professionals we serve. We also wanted to give the wider SAP community a real opportunity to get to know us and what we stand for and with the aim of making it as interactive as possible.”

Red Commerce’s dynamic new website is the epitome of reputation, trust and long-standing relationships. Go forth and see Red.

Note: Recruitment digital marketing specialists 4MAT rolled the site out in two months and are currently operating an SEO campaign for Red Commerce.

*3rd-party video integration with Brightcove.

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