Opus Recruitment Solutions came to us listed high in The Sunday Times Fast Track 100. In order for their growth to continue, their online presence needed to accurately reflect the business and its ambitions. Opus needed to demonstrate its compelling USPs to new recruits as well as improving its perception amongst prospective candidates and clients. Opus required a brand overhaul and intuitive website to increase its reach and revenue in the market.
The website needed to reassure clients of Opus’s industry knowledge, convert jobseekers and entice candidates for its internal workforce.
Through meticulous research, 4MAT understood Opus’s brief and delivered a refreshed brand, appealing to clients, internal candidates and external candidates. The brand conveys the company as an authority figure in its competitive space while the website is fully-featured, highly usable and boasts time saving features including an adaptive mobile site, Apply with LinkedIn functionality, job shortlistings and intelligent job searching.
In its first year, the average monthly traffic increased by 90%. Approaching its second year, the traffic doubled, representing an overall increase of 280% since launch. As traffic has grown, so too has Opus’s client and candidate reach. The website now boasts over 4,000 live vacancies in IT and engineering, signifying the company’s ongoing expansion. The company has also acquired Baltimore Consulting in 2013 and McLean Ross in 2015, both of which 4MAT have since re-designed.