4MAT offer bespoke consultancy services as well as managed PPC campaigns.
Pay Per Click (PPC) marketing has proven itself many times as the tool of choice when you need a more immediate search engine presence.
Whilst SEO involves building trust over time within the search engines, demonstrating that your website content is of the right quality and authority to be ranked well, PPC involves bidding for position and results can be almost immediate.
For this reason, PPC is ideal for:
- Short term campaigns where SEO will not be able to deliver results before the end of the campaign
- Delivering search traffic for new websites where an SEO presence will take some time to build up
- Covering very competitive queries where SEO will take an extended amount of time
- 4MAT offers either a fully managed PPC service or can work with you on a consultancy basis, passing on our recommendations to improve ad quality and click through.
When managing a PPC campaign 4MAT adhere to the following golden rules:
- Your budget should be spent exactly where you need it
- Regular testing within the campaign is the only way to deliver a solid ROI
- You should only be running a PPC campaign for as long as it adds value
Our pricing model is quite unique in that our charges reflect the amount of work required to manage your campaign, not the amount of budget that you have available. PPC is very measurable, flexible and can deliver excellent traffic almost as soon as the ads are live.
For more information on PPC, we recommend you download this article: Pay Per Click - Using Adwords for a recruitment website [.pdf]
Not sure if PPC is for you? Have a look at our Email Marketing options.
Interested in finding out more about our tailor-made digital marketing solutions? Email us at digitalmarketing@4mat.com
