PPHE Group, owner of a number of hotel and restaurant brands including Park Plaza Hotels and Resorts, art’otel, Chino Latino, Tozi and Illy, previously offered candidates a very basic careers website with a mixture of basic job search functionality on the main website and many more jobs listed on an ATS via an Iframe. Not only was the candidate experience inconsistent and unwieldy but a sizeable proportion of vacancies were hidden from Google, causing a huge loss in potential quality applicants.
The individual brands of PPHE Group were not identifiable on the previous careers website, with unbranded vacancies nullifying the brand equity of each employer, something which needed to be addressed if PPHE Group was to attract the best talent in a competitive industry.
4MAT consulted on a close level to understand PPHE Group’s need to balance single ownership with individual brand personalities in order to deliver a consistent careers website. The vacancies clearly identify which brand they are for while the entire site is integrated with Candidate Manager – the applicant tracking system (ATS) – while also providing its more regional hotels with a simple and easy-to-use vacancy and application management feature. This facilitates an appropriate level of autonomy for hotels, speeding up time-to-hire.
PPHE Group’s careers website has received a 400% increase in visitor traffic, while 65% of traffic direct to jobs comes via search engines, demonstrating an enormous increase in reach compared to the previous site with hidden vacancies and unintuitive Iframes. The application conversion rate sits at an impressive 13%, a marked increase on the previous website.
Recruitment teams are able to track and manage vacancies and applications through our market-leading DV4 vacancy management system as well as through their existing ATS thanks to the seamless ATS integration all our websites offer. Application numbers via the website have increased substantially, reducing the amount spent on job boards and agency fees.