Website Analytics, For The Recruitment Industry
No two companies work the same. Therefore no two recruitment websites will perform in the same way. Because of this, 4MAT do not provide “out the box” solutions, but customised websites which are based on a common platform – dotVacancy – which are heavily customised on a client by client basis.
However this is simply not good enough.
Many recruiters fall foul of the mistake of implementing a new website, then ignoring it for a couple of years. They then wonder why they no longer like the look of it and why it doesn’t perform very well. The fact is that it probably did not ever perform that well in the first place.
The “go live” of any new website is the beginning, not the end of the journey.
Yes, a new site should be designed to out-perform the previous version, but why stop there? Good companies continually seek to squeeze as much value as possible out of their website, to maximise its value as a business tool and their investment.
This means regular – at least quarterly – reviews of how the website is performing based on statistical information about the site.
Recruitment Insight is installed on all our sites to measure their effectiveness. Recruitment Insight is web analytics package which has been entirely customised for the recruitment market. It gives the recruiters the information they need to make their website more effective and to increase their return on investment. This can include information, not simply about applications via the site but also, through integration with a clients’ CRM system, the placements that the website generates.
Schedule a call back from somebody to discuss how Recruitment Insight web analytics can be used to improve the response from your website.