What is SEO?

I've heard the term, but what does it mean?

Search Engine Optimisation (SEO) is the marketing process applied to a website to enable it to feature or "rank" in the search engine results pages (SERPS) of Google, Yahoo, Live and many others.

SEO is a mix of design, functionality, content, links and experience. Truly brilliant SEO will allow an Internet user to find your site (or a specific page on your site) on the first page of the main search engine results pages, allowing them to find the right content, and following with a "conversion" for example, a CV registration.

The 4MAT SEO team manage clients on a monthly or quarterly basis. This enables us to recommend and implement improvements over a period of time and monitor the progress over this period. We send our clients reports either monthly or quarterly to help them to understand where their site is performing well and where improvement is needed.

Why should you use SEO?

How does SEO work in recruitment?

Have a look at our SEO portfolio.