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Candidate retention and company culture: how to format your website the right way

Written by Vicky Jessop on 10 Jul 18
Candidate retention and company culture: how to format your website the right way
How do you attract candidates to apply for your vacancies? By ensuring that your company is the one that looks the most attractive, the one that they’ll have more fun working for, and one that gives them the benefits, career progression and skills that they need to advance in their respective industries.

With 82% of employers of the opinion that a good company culture is a competitive advantage over their counterparts- and that it contributes to increased productivity, and a decrease employee turnover into the bargain- it’s clear that taking the time to show and develop your company culture can be a major point in your favour when it comes to convincing them to apply for your vacancies. 

But how to do it effectively? Here are some points for getting started.

Smarter staff profiles

Your employees are your most valuable resource. Make the most of them! The ‘About Us’ page is where candidates come to learn about who you are and what you stand for, but why not use it to promote your vacancies and content as well?

Take the time to create staff profiles for your resourcing team that will help them really stand out: put people in charge of roles, so that potential applicants browsing for jobs will be able to get in touch with a friendly face, should they have any questions. Do the same for blog posts, so when somebody lands on a resourcer’s profile page they can then look at other vacancies they manage, and articles that they’ve written. 

Not only will this give your team more of a voice, but it will a present a friendly face to any prospective applicants- as well as let them express what they love about working for the company.

A company blog


There’s no better way to share insights about your company than through a dedicated blog. It’s versatile- you can use it to show browsers about team-building company events, away days and employee achievements, but it’s also an extremely versatile way to give your staff a voice that they might not otherwise have. Encourage them to write posts about industry topics, or advice for jobseekers: not only will you be demonstrating what a collaborative company you work for, but letting your team share their expertise will boost your reputation within your sector as a result! 

A better careers page

You don’t have to use your employees to demonstrate what kind of employer you are, though: you can do the same through the way that you display your jobs. For instance, you can include banners with testimonials from employees, discussing what they enjoy about working for the company on jobs pages and vacancies. Given that 54% of jobhunters read employee reviews before applying for a job, it’s a savvy move to make if you want to engage them. It also helps if you keep the page branded- something that’s a lot easier to do with an ATS that’s integrated with your site- and easy to navigate and search. After all, the more time you put into designing your website, the more likely it is that candidates will be engaged- and eventually apply for a vacancy. 

Get visual

They say that a picture is worth a thousand words- and when it comes to company culture, that’s absolutely true. The best way to show off your culture, especially on your careers website, is by posting photos that show what it’s truly like to work at your company, from photos submitted by your staff to ones of networking events and company parties. 

If you’re really looking to make your mark on prospective browsers, then turning to video is also an excellent way to showcase what makes your company so special- especially as job posts get 36% more applications if accompanied by a recruiting video. Ask your employees what they enjoy about their job and why they think people should apply for the current vacancy. It gives them a voice, and you more credibility.

It’s time to update your careers site

Knowing how to show off your company culture is key to cultivating a strong employer brand. For that, you need a great careers site. 

Get informed: chat to one of our Sales Team today, or why not check out thought leader Matt Alder’s whitepaper on The Future of Careers Sites, which covers everything you need to know about the changing market?

Tagged In: Careers Websites
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