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Fixing the holes in your ATS

Written by Warren Davidson on 25 Sep 18
Fixing the holes in your ATS
In the past decade, the careers website has changed immeasurably. Thanks to the Internet, a jobseeker can connect with thousands of different jobs at the touch of a button, and a well-placed careers site is invaluable in attracting and converting interested browsers into passionate applicants. Indeed, they're employing an ever wider range of features and functionality to help them do just that, including faster searches, personalisation and well-placed blog content.

However, whilst careers websites are looking smarter than ever before, it’s a different story behind the scenes. After all, what happens when a user goes to apply for the job they’ve just been sold- and finds out that they can’t? What happens when the application process puts people off applying to vacancies?

With the skills shortage in evidence across the UK economy, this is a very real problem amongst employers- one that is only exacerbated by their ATS integrations. Using a jobs portal to display your vacancies might sound like a good idea: after all, it’s easy, convenient and lets you monitor and track candidates directly. However, in the long run this approach can be much more damaging to your business. ATS's are renowned for their lengthy and complicated application processes, and this puts off a surprisingly large number of candidates. In fact, 50-80% of them will abandon their application thanks to an overlong application.
How can we fix this? Though smart functionality is all very well when it comes to engaging candidates, the key to converting them lies in an integrated ATS system. 

Since we started implementing ATS integrations, we've been seeing our clients benefit from them, especially Vodafone Group. On their old careers website, only 12% of applicants completed their applications after starting: essentially, this means that a shocking 88% of candidates dropped out. However, fast forward six months to their new website and this number has skyrocketed to 75%, thanks to a careers site that was integrated with Taleo, resulting in an easy two-step, two-minute application process.

There are other benefits to doing this, too. With an ATS integration your careers website stands a much higher chance of being Google-friendly, as jobs are hosted directly on your site and not on an ATS platform, away from the main site. Better rankings also mean that you’ll gain an edge with Google for Jobs (for more information on this, check out our eBook), sending browsers directly to your website rather than to a site that’s hosting your jobs for you. However, the main draw should be a better candidate user experience- and therefore a higher conversion rate. 

The result? Before you invest in a bigger net to catch candidates, you should start with fixing the holes in your application process. After all, with a well-optimised careers site, you don’t need to worry about finding active candidates. They will find you.

Innovate for the future with 4MAT

We specialise in creating careers websites that are optimised for the changing market- and which integrate perfectly with your ATS. Find out more about our brand new Attrax platform, or browse our case studies to find out what you can do with a great ATS integration.
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