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Google's Long-Term Plan: What's it all about?

Written by Vicky Jessop on 07 Dec 17
Google's Long-Term Plan: What's it all about?
In an age of saturated search results and fierce competition for jobs, finding and advertising vacancies effectively is proving more difficult than ever. For potential applicants, every Google search brings up a myriad of sometimes-unrelated results that take hours to sift through, whilst the multitude of channels that employers and recruitment agencies post their vacancies on means that it's hard to find fresh job opportunities, as multiple versions of the same vacancy start circulating on social media and on job boards.

This year, Google has made its first forays into this crowded market, with the aim of clearing up the confusion and making its own mark on the recruitment industry. In an industry where 73% candidates start their job search on Google anyway, this is an area ripe for innovation and expansion. 



That’s just what they’ve been aiming to do. Google for Jobs hit the US industry this June, whilst Google Hire was also recently launched for medium-sized businesses. 

Their long-term plan? To, eventually, establish a strong presence in all aspects of the recruitment sector. Though Google for Jobs gives the advantage to employers, giving careers sites more visibility- and downgrading the importance of job boards and aggregators- the ease of use it offers is aimed at candidates, making the Google for Jobs widget the go-to place for anybody wanting to start their job search. Over the past months, Google has been working especially hard to improve their candidate offering to draw in audiences, introducing new features like a Salary Guide for job vacancies (which pulls estimated salary ranges for similar jobs from sites like Glassdoor, if one is not included), a more advanced Location Search, and even an add-on that lets you apply to jobs through your preferred website or job board. 

This is all aimed at making the most of their market share, and making Googling jobs as easy as online shopping.


(Image taken from blog.google.)

However, Google has also been working hard on branching out within the market with its second offering, Google Hire. Aimed at Hiring Managers who are currently using G-suite, and at companies employing fewer than 1,000 candidates, Google Hire makes the recruitment process easier than ever for the people making the decisions. It offers managers the ability to seamlessly communicate with candidates, schedule interviews, integrate with the G suite and track the candidate pipeline- before analysing the data in Sheets. 

The next big thing on the horizon is Google’s Cloud Job Discovery, formerly Cloud Jobs API. Currently in Beta mode, it powers the Google job search, and can be used in one hundred different languages. Since it was launched in November 2016, it’s been tested on thousands of careers sites and job boards, and it’s been adopted by everybody from careers sites to ATS's in order to improve their job searching capabilities on-site. Aimed at engaging careers sites and agencies, Cloud Job Discovery will use AI to get ‘smarter’ about connecting candidates with the right kind of jobs, thus improving the efficiency of the job hunting experience, and resulting in a better quality of hire. 

What does this all lead to? 

Google is inevitably planning on using the leverage that they gain through Google Hire, Google for Jobs and Cloud Job Discovery to establish a strong presence in the market. They want to be the ‘go to’ for job seekers and recruiters alike. Eventually, this system will almost certainly be monetised.

They’re also not done innovating: Google for Jobs will likely introduce more filters in the future, and to make the process even more efficient candidates may even be able to upload their CV directly to Google Drive, streamlining the process even further. 

As for when Google for Jobs will finally launch in the UK? There have been signs that Google is gearing up for a launch sometime in the future, and given that January 2018 is the most popular month for job seekers, this seems an extremely likely option. 

At 4MAT, we’ll be watching with interest to see how Google further develop Google for Jobs, and how they approach monetising their newest creation in a way that doesn’t fall foul of EU anti-trust laws. 

One thing’s for certain: Google’s not finished making changes yet!

Want to find out more about Google for Jobs?

 Browse the fine detail of Google's latest project here.


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