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How to build the business case for your new careers website

Written by David Johnston "DJ" on 24 Mar 17
How to build the business case for your new careers website
Your careers website is one of the most essential marketing tools for your brand. It is the first place candidates will look to establish what your business can deliver, becoming the ultimate destination for many potential candidates. Your website, therefore, needs to be continually and effectively optimised.

Our latest ebook will give you the context and information you need to get started on your new careers website. We realise that the process of creating a new careers website or simply improving the one you’ve already got can be a daunting task. Careers websites have, traditionally, been seen to have long shelf lives, with regular updates deemed unnecessary.

The importance of a new careers website

But we now live in a time of exponential change and uncertainty. The rapid development of mobile technology has increased candidate expectations of their user experience within the job application process.

Your careers website now needs to be improved and optimised on an ongoing basis to keep up with the ever-changing needs and expectations of candidates. If your business has a brilliantly optimised careers website, it will help to emphasise the brand, creating a positive first impression. It also can, in the long run, save your business money as you won’t have to rely as much on recruitment marketing or job board spend.

Building the business case

Your careers website is a business case that needs to be continuously evolving. One effective way to measure this is by creating measurable ROI. Once you understand what your milestones for success are and how you are going to measure them, you can then develop a clear picture of the ROI of your careers website. By measuring this, you will have evidence to justify an ongoing investment in your careers website.

One of the most important aspects in the undertaking of a new careers website is that, as a business, you take a collaborative approach. With careful management of all the individuals involved, in terms of the consensus and budgets, and by creating an ultimate destination for the candidates, you can develop a careers website that will continually perform for your business.

Do you want to learn more about how to build the business case for your new careers website? Check out our latest ebook here.
Tagged In: Employer Brand
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