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Is Google for Jobs here in the UK?

Written by David Johnston "DJ" on 28 Sep 17
Is Google for Jobs here in the UK?
All the talk about GDPR may have taken front stage over the past weeks, but under the cover of this Google seems to have been busy. Launched on Tuesday 20th June, Google for Jobs suddenly became the talk of the town. We’ve all known it was coming, but on this date the recruitment landscape changed.

Last week it seemed that recruitment is about to change in the UK, too… for weeks, Google has refused to be drawn on when Google for Jobs will launch in the UK. In fact, they can get a bit tetchy when asked in interviews. 

At 4MAT we’ve been experimenting with the US version of Google to see how Google for Jobs is working. The jobs listed have always been US based, but on Friday, whilst creating some slides on the subject for the Inhouse Recruitment Breakfast and our afternoon Webinar, I suddenly realised that Google had picked up my UK location and boom, UK jobs were appearing.

In previous weeks searching for specific companies would return US jobs, but now when I searched Atkins careers, there they were, UK jobs (notice that Jobs is still stating United States). Though you can't yet access this service on the UK version of Google, and have to go to google.com to find the app working, it was nevertheless pulling jobs from UK sources and sites.



What does this mean?

It could be nothing, but in reality it looks like Google is already scraping websites and job boards and building up its database and acting typically Google-y. In other words Google could quietly be about to launch and the first we'll know of this will be when the Google for Jobs panel appears above our organic search results.

As an employer this is a massive opportunity, but also a massive threat. If your career site uses the ATS as the job board, your jobs could effectively been hidden from Google. Job aggregators such as Indeed are simply not in Google for Jobs, which means an employer career site reliant on the ATS for job search, could seriously lose its job seeking traffic.

4MAT were commissioned by Travis Perkins Group Plc earlier this year for this very reason, as their jobs were hidden in the Avature ATS. As can be seen from the screen shot below the jobs displayed are on job boards and Glassdoor, even though this search is specifically for jobs at Travis Perkins.


 
Fortunately like Atkins, their new career website is designed and optimised around both the visitors and Google, so like Atkins their vacancies will appear in Google for Jobs. However, if you are in the same position as the majority of employers, using your ATS to advertise jobs, you need to start thinking seriously about how your career site needs to change.

A huge opportunity for employers?

The absence of Indeed and other aggregators shows that Google is taking a quality approach to job adverts. Google wants its users to find relevant, original, authentic content. Everything it does is about improving the quality of search and you as the employer are the original publisher, so it makes sense that your advertised jobs will be at the top of Google for Jobs.

BUT only if Google can find them…

At 4MAT we pride ourselves on staying ahead of the curve, predicting and analysing the market to deliver a cutting-edge service to you. If you want to find out more about how Google for Jobs is going to shake up the market, check out our full-length video on how to optimise your careers site for Google for Jobs below, our blog.

If you want to talk practicality pick up the phone and chat to our Sales Team

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