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Taking the stage at In-House Live! London

Written by Beatrice Caldarella on 05 Sep 18
Taking the stage at In-House Live! London
Yesterday was all hands to the pump for 4MAT, as the In-House Recruitment Network’s Live! event came to London for its annual appearance in the recruitment hub of the South. 

Situated in the Business Design Centre and featuring numerous suppliers as well as keynote speeches by industry leaders, it was the place to be seen for any in-house recruitment professional in London- and beyond. 

As a Gold Partner, 4MAT had their own stand at the London Live! event, but what was infinitely more exciting was the speech that our resident recruitment expert David Johnston ‘DJ’ gave at 10.45 on our favourite subject: ATS’s and Google for Jobs. In front of a packed room, DJ’s speech on The Future of Careers Sites (see the presentation here) explored the evolution of the careers website, the importance of having a good ATS, and how to spice up your candidate journey.

The key takeaways? Though 40% of employers don’t know what their conversion rate is, it’s never been more important when it comes to attracting and engaging candidates. Getting the candidate journey right is important, too, and in-house recruiters need to adapt their careers site accordingly to engage those candidates in a competitive market: 

1) Make sure your jobs are Google friendly and not hidden in your ATS
2) Create content that people want to read
3) Don’t lose applicants because of your ATS login.

After the presentation came the chance to swap insights with other members of the in-house recruitment industry, and to give people a look under the hood of Attrax, our brand new smart careers website platform.

Thanks to everybody for such an exciting day- see you next year!

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