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Using the power of employees to communicate your employer brand

Written by David Johnston "DJ" on 14 Jul 17
Using the power of employees to communicate your employer brand
Being able to sell effectively is as much about developing your brand as it is about providing a product that people want to buy. But how can you make your company stand out from its competitors when you all sell the same thing? For a company like npower, who sells something not easily differentiated from its competitors- gas- being able to develop a good brand is crucial to sales, and to recruitment. 

At the InHouseRecruitment Conference in June, npower paired with 4MAT’s David Johnson to discuss how to develop a company’s employer brand using their most valuable resource: their employees. From posting videos detailing a day in the life of Smart-Meter Technicians, to conducting interviews with new and old staff members, npower showed how to seize the initiative and market themselves as a warm, personable company with a fantastic employer brand. 

When that was paired with an innovated new careers website designed by 4MAT, which focused on providing fresh, relevant and interesting content to engage their candidates, the results were instantaneous. npower’s social content views increased by 300%, and their career site applications rocketed upwards by 85%, as did their careers site hires, which went up by 65%. 

Keeping on top of your employer brand has never been more important. Find out how to keep up to date with every aspect of it in our latest eBook, and watch the presentation in full below.

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