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Why investing time into building great team profiles is vital if you have a careers website

Written by Vicky Jessop on 29 Jan 18
Why investing time into building great team profiles is vital if you have a careers website
Recruitment is a personality-focussed business. Employers and recruiters are constantly on the lookout for that candidate who offers something ‘extra’: who is personable, driven and enthusiastic. Similarly, candidates are more likely to accept an application offer made by a company who proved to be welcoming, engaged and interested at the interview process. And that's not the only benefit: 15% of candidates who have had a positive hiring experience put more effort into their job. 

First impressions matter. You want potential candidates to feel like they can ask you questions, and be engaged by your careers website: that way, they’ll have a much higher opinion of your employer brand and be, in turn, more likely to apply for a job with you.

With more and more businesses investing time into adapting their team pages and making them an important part of their marketing and recruitment strategies, now is the time for you to be doing the same.

Here’s why.

Build your employer brand 

Branding is becoming a major concern for employers: 75% of job seekers consider a company’s employer brand before they even apply to their vacancy, whilst employers with a strong talent brand get twice as many applicants as their competitors. Many companies are turning to their careers websites to give them the edge in candidate attraction, and team profiles is a key part of this. 

Team profiles give companies the chance to show visitors a friendly, human face behind the professional front of the business. Giving employees their own profiles, and letting them tell their own stories about why they arrived at the company, or why they like working there, is a shot in the arm for potential employees, who can hear first-hand about why that company is a great place to be employed- and it also gives them a much clearer idea of who it is that they’re corresponding with by email or telephone. 

Given that organisations who invest in employer branding are three times more likely to make a quality hire, having a team profile is a quick and easy way to giving candidates a point of reference and a chance to learn about the company- especially as a company’s career site is still the number one place that candidates research employers.

Encourage applications

This, in turn, can increase conversions- and applications. Presenting a friendly face to viewers encourages people to connect with them as individuals, rather than with the company. By delegating roles to specific people, or ‘managers’, who are ‘in charge’ of that vacancy- as is becoming the norm- potential candidates are given a much clearer idea of whom to contact should they have questions about a job vacancy, and who they’ll be interviewed by should they make it past the initial application stages. The end result is a much more approachable team, and a higher level of candidate engagement and applications.

Talk to the experts.

At 4MAT, we build innovative careers websites that are designed to thrive in the changing market, whether it’s standing out from the competition or establishing yourself as a niche specialist in your sector.

Interested in learning more? Why not check out our Employers section, for more details on the magic we can work here- or discover more market tips and tricks in our latest eBook, Planning and Implementing a New Careers Website? 

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