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Why is it vital that your careers site is mobile-friendly?

Written by Lucy Dawson on 23 Jan 20
Why is it vital that your careers site is mobile-friendly?

In 2019 the number of job searches from a mobile device reached an all-time high of 1 billion per month. With more people than ever conducting their job searches from tablets and smartphones, it’s vital that your careers site is optimised for these mobile devices.

Imagine you’re window shopping - a poor window display won’t entice you to enter the shop and browse the products, particularly if you’ve just walked past a high-quality display with superior features. Which is why you need a careers site that is responsive and stands out, after all, 35% of job seekers would prefer to apply for jobs via their mobile devices. Let’s delve into why a mobile-friendly careers site is crucial to attract candidates and convert them into applicants.

Job searches from mobiles are on the rise

The World Advertising Research Center (WARC) estimates that by 2025 smartphones will be the sole device that 72.6% people use to search the internet. Further to this, the 20s marks a significant time in recruitment history where all job seekers who are leaving education to enter the job market are digital natives. This cohort of workers, also referred to as Generation Z, are younger than the internet itself, meaning they haven’t had to teach themselves the basics of digital - it’s more like a second language to them.

These digital natives grew up tapping smartphones and learnt to swipe before they could speak so it is no surprise that the majority favour searching the internet using mobile devices over desktop. But if you want this generations, and all those that preceded, to apply for jobs on your careers site you need to simplify the process and make it easy for them.

You’ll enhance your candidate experience

A responsive design makes for a better candidate experience. Glassdoor’s Job & Hiring Trends for 2020 report found that only 22% of applications started on mobile devices are completed compared to 47% on desktop. Also, these mobile applications were found to take 4.6 minutes longer to complete and while that’s not an earth-shattering difference, in our fast-paced society it’s enough to cause candidates to abandon. This raises the question: Is your careers site responsive?

Simplifying the process

The load-time of jobs on your careers site – or ATS if that’s where your jobs are hosted – is the first step that will influence your candidates’ experience. Your jobs may be loading slowly on mobile devices because of large media files, bulky code and generally a page that is not optimised for mobile searches. If a candidate does stick out the wait and arrives on a page that doesn’t fit their mobile device screen, chances are they’ll exit your job page immediately. To view how your jobs page appears on the most-used mobile devices use the responsinator tool.

Now, say that a few candidates have remained on your page and navigated through the unresponsive design to find a job they want to apply for but are faced with a multi-step application process. Having candidates create an account on your system before they can enter their details is a sure way to drive up your abandonment rate up but there are many ways that you can optimise the process for candidates.

Optimising the process

Firstly, having a dedicated careers site - like the one that 4MAT designed for Vodafone – allows you to use AI and show candidates content that is related to the jobs they’re viewing. Using Attrax – our careers site system – you can also personalise the content that you show job seekers. If a user has landed on a job located in the East Midlands, you can customise the content on your site to show them roles located nearby and thereby provide a superior candidate experience.

Now you have candidates increasing the time they spend on your careers site you must help them convert. Functions like the ‘one click-apply’ allow candidates to apply for a job in under two minutes. But if a user chooses to exit your site before they have reached this stage, does that means you’ve missed your chance to capture this information? No. You can choose pop ups to appear when site visitors exit the page and these will prompt the candidate to fill in their details before they leave. While this is not an immediate conversion, you now have the information you need to contact and help them through the application process and have therefore built up your talent pipeline.

Other Attrax features which can help you develop your talent pipeline are ‘upload later’ and ‘cloud CV picker’. The former lets candidates apply for jobs on the go and then upload their CV later once prompted by an email containing a link to do so and the latter allows individuals to upload their CV from a cloud storage such as Dropbox. For more insight into what makes a careers site great read part two of our eBook series - Features and functionality of a market-leading careers website.

Are you interested in more Attrax features?

Powered by AI, our award-winning careers site system – Attrax – provides a seamless application for candidates and ensures that your jobs are visible in Google. If you’d like to hear more about Attrax or the digital marketing services that 4MAT offer get in touch.

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