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Why your candidate user experience is the most important thing about your careers website

Written by Emma Smith on 23 Aug 17
Why your candidate user experience is the most important thing about your careers website
It doesn’t take a UX expert to know that the user experience on your careers website is crucially important. We’ve said before that job hunting is akin to shopping, and if clients and candidates can’t find what they want quickly and easily on your site, they’ll move on to someone else – just like in the competitive world of retail. 

Which factors improve candidate UX?

When it comes to the UX of your careers website, there are multiple factors to consider. One of the first things you should look at is your site’s loading time. We all know that a slow website can be frustrating at best and a complete red flag at worst, and when you’re trying to entice people to view and apply for your jobs the last thing you want to be doing is turning them away because your site isn’t up to speed. More than half of mobile website users will abandon a webpage if it doesn’t load within three seconds, according to Google research, which represents an increasingly large proportion of your users in today’s mobile-heavy world of job searching. 

Optimise your website for mobile

Speaking of mobile users, did you know that those using mobile devices are five times more likely to abandon the task at hand if the site isn’t optimised for mobile? With 43% of job seekers using their mobile devices when looking for new roles, it’s essential that your careers site is optimised to best capture these eager candidates. We know that only 20% of careers sites on the market are properly mobile optimised, which presents a major opportunity for employers.

If you think of the customer as a consumer and plan out their experience on your site accordingly, you’re much more likely to capture their attention and hopefully convert them to an applicant. After all, 95% of web users agree that ‘good user experience just makes sense’, so it’s time to put it at the forefront of your careers website strategy.

For help on making this happen, contact the team at 4MAT here


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