The Five Ten Group had made a decision to re-brand their recruitment companies so that they could become more aligned to the industry that they served. EMR is a recruitment agency specialising in marketing, and with the re-brand they wished to relate with their audience, so that users would feel “at home” when visiting the EMR website. The website itself had to have the latest technology which would make searching for a relevant job as effortless as possible, at the same time as showcasing EMR’s knowledge of marketing, from core marketing through to digital, communications and investor relations.
EMR challenged 4MAT to create a new and “disruptive” logo and visual identity. To achieve this, major stakeholders within the business were involved in workshops that asked questions to find out what the brand meant to them and to their target audience.
When the logo and visual ID was confirmed, 4MAT used advanced features such as auto-completing keyword searches for both vacancies and knowledge articles, and behaviour-based personalisation of the site to ensure finding the right job was as easy as possible, for an audience who are tech-savvy, and used to a fast-paced web experience.
“The team at 4MAT worked hard on what was a challenging brief right from the start, a brand with strong heritage looking to take things in a new direction and showcase this through a new brand identity and website. The end result is something every member of the business is incredibly proud of and feedback we’ve received from both candidates and clients has been highly complementary. It has been a pleasure working with the team and we look forward to continuing our relationship as we look to build upon our online customer experience.” – Simon Falconer, Senior Marketing Manager