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Insights in Recruitment Marketing

Google's Long-Term Plan: What's it all about?
Google's Long-Term Plan: What's it all about?
In an age of saturated search results and fierce competition for jobs, finding and advertising vacancies effectively is provi...
07/12/17
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How to build the business case for careers site investment
How to build the business case for careers site investment
Your careers website can be your single most valuable marketing resource, bringing with it a host of benefits such as increas...
06/12/17
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How to write a great email marketing campaign
How to write a great email marketing campaign
Our inboxes are getting fuller. With a staggering 269 billion emails being sent every day, it can be hard to sift out the goo...
30/11/17
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How should you be measuring the success of your new careers website?
How should you be measuring the success of your new careers website?
Your new careers website has finally gone live. The brief has been written, the functionality decided upon and the designs th...
27/11/17
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Google for Jobs has had an upgrade- are you ready?
Google for Jobs has had an upgrade- are you ready?
Though it’s only been active in America for a few months- and hasn’t yet been launched in the UK- Google for Jobs...
16/11/17
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5 things you should be measuring to improve your ROI
5 things you should be measuring to improve your ROI
Buying a new careers website is a big investment- but it’s one that’s worth it. In an industry where the UK unemp...
13/11/17
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How to optimise your digital marketing strategy through social media
How to optimise your digital marketing strategy through social media
A digital marketing strategy is nothing without social media. Though paid advertising and SEO strategies will boost your onli...
06/11/17
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Scarcity work: what is it, and how can you use it to boost your application rate?
Scarcity work: what is it, and how can you use it to boost your application rate?
In today’s competitive market, businesses need to offer their customers something extra if they want to convince them t...
30/10/17
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How to use your careers site to increase your Quality of Hire
How to use your careers site to increase your Quality of Hire
The hiring market is becoming ever-more competitive. With the UK unemployment rate at an all-time low, competition for qualit...
17/10/17
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How can a careers website enhance your Employer Value Proposition?
How can a careers website enhance your Employer Value Proposition?
Your Employer Value Proposition is one of the most important things about your brand. If you’re looking for staff, ther...
10/10/17
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How to write the perfect blog post
How to write the perfect blog post
Content marketing is an essential part of modern-day business. With 65% of businesses choosing blogging as their top method o...
05/10/17
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Primat Recruitment
Primat Recruitment
Jason Rose of Primat Recruitment: 'Just wanted to say it was a real pleasure working with your team throughout the project...
03/10/17
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Profiles Creative
Profiles Creative
Jennifer Kinnear of Profiles Creative: 'Just wanted to send you a quick message to say a massive thanks to your team, part...
03/10/17
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Your ATS, Careers Site and Google for Jobs
Your ATS, Careers Site and Google for Jobs
Your ATS is one of the most important aspects of your careers site. One that isn't integrated with your site will lose you tr...
29/09/17
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Is Google for Jobs here in the UK?
Is Google for Jobs here in the UK?
All the talk about GDPR may have taken centre stage over the past weeks, but under the cover of this Google seems to have bee...
28/09/17
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Key takeaways from The InHouse Recruitment Network Industry Breakfast
Key takeaways from The InHouse Recruitment Network Industry Breakfast
On 28th September, 4MAT held an industry breakfast in association with the InHouseRecruitment Network. Aimed at employers, ...
28/09/17
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How is Google for Jobs going to affect the recruitment industry?
How is Google for Jobs going to affect the recruitment industry?
4MAT and the In-House Recruitment Network recently held an industry breakfast where David Johnston of 4MAT gave a presentatio...
28/09/17
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How to write the brief for your new recruitment website
How to write the brief for your new recruitment website
In an industry as competitive as that of recruitment, it’s always a good idea to stay ahead of the curve, and one of th...
26/09/17
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Why should you upgrade your careers website?
Why should you upgrade your careers website?
Careers websites. For all the noise we at 4MAT make about them, there’s a solid reason for doing so. Many employers loo...
20/09/17
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How to be a recruitment company in the Sunday Times Top 100
How to be a recruitment company in the Sunday Times Top 100
There’s no better indicator of whether or not your business is doing well, and making waves, than being listed in the S...
15/09/17
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Recruitment marketing: the basics
Recruitment marketing: the basics
Since the advent of the internet, the job market has transformed itself. Whether you’re a recruitment company or a cand...
12/09/17
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Why you should be paying more attention to your CTA
Why you should be paying more attention to your CTA
Your recruitment website needs a dedicated knowledge hub for your blogs and other resources. Not only can it transform your c...
07/09/17
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The NORA deadline is coming up: time to nominate your website
The NORA deadline is coming up: time to nominate your website
It’s getting to that time of year again: awards season! Once again, it’s time for top recruiters around the count...
04/09/17
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