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Insights in Recruitment Marketing

2017 Wrapped: what's new at 4MAT?
2017 Wrapped: what's new at 4MAT?
Time flies, and once again it’s almost the end of one year and the start of another. 2017 has been an exceptionally bus...
22/12/17
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4MAT gets festive
4MAT gets festive
Last Friday saw 4MAT fully embrace the festive season with the annual Christmas party!  Mimosas or Buck's Fizz? The...
19/12/17
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Google for Jobs: what does it mean for my agency?
Google for Jobs: what does it mean for my agency?
Google for Jobs is due to hit the recruitment industry soon, but who's prepared for it? From your ATS to the way in which you...
18/12/17
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Google for Jobs: how does it work?
Google for Jobs: how does it work?
We all know what Google for Jobs is- and how it's set to affect the recruitment industry. But do you know how it works, and w...
13/12/17
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Polls indicate an upswing in SEO investment at the expense of job boards in 2018
Polls indicate an upswing in SEO investment at the expense of job boards in 2018
Google for Jobs has exploded into the recruitment industry over the past few months. With the aim of consolidating its huge i...
08/12/17
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Making your careers site analytics make sense
Making your careers site analytics make sense
Your career site analytics can be an invaluable resource to tap into, providing you with the details you can use to improve y...
08/12/17
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Google's Long-Term Plan: What's it all about?
Google's Long-Term Plan: What's it all about?
In an age of saturated search results and fierce competition for jobs, finding and advertising vacancies effectively is provi...
07/12/17
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How to build the business case for careers site investment
How to build the business case for careers site investment
Your careers website can be your single most valuable marketing resource, bringing with it a host of benefits such as increas...
06/12/17
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How to write a great email marketing campaign
How to write a great email marketing campaign
Our inboxes are getting fuller. With a staggering 269 billion emails being sent every day, it can be hard to sift out the goo...
30/11/17
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How should you be measuring the success of your new careers website?
How should you be measuring the success of your new careers website?
Your new careers website has finally gone live. The brief has been written, the functionality decided upon and the designs th...
27/11/17
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Google for Jobs has had an upgrade- are you ready?
Google for Jobs has had an upgrade- are you ready?
Though it’s only been active in America for a few months- and hasn’t yet been launched in the UK- Google for Jobs...
16/11/17
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5 things you should be measuring to improve your ROI
5 things you should be measuring to improve your ROI
Buying a new careers website is a big investment- but it’s one that’s worth it. In an industry where the UK unemp...
13/11/17
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How to optimise your digital marketing strategy through social media
How to optimise your digital marketing strategy through social media
A digital marketing strategy is nothing without social media. Though paid advertising and SEO strategies will boost your onli...
06/11/17
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Scarcity work: what is it, and how can you use it to boost your application rate?
Scarcity work: what is it, and how can you use it to boost your application rate?
In today’s competitive market, businesses need to offer their customers something extra if they want to convince them t...
30/10/17
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How to use your careers site to increase your Quality of Hire
How to use your careers site to increase your Quality of Hire
The hiring market is becoming ever-more competitive. With the UK unemployment rate at an all-time low, competition for qualit...
17/10/17
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How can a careers website enhance your Employer Value Proposition?
How can a careers website enhance your Employer Value Proposition?
Your Employer Value Proposition is one of the most important things about your brand. If you’re looking for staff, ther...
10/10/17
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How to write the perfect blog post
How to write the perfect blog post
Content marketing is an essential part of modern-day business. With 65% of businesses choosing blogging as their top method o...
05/10/17
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Primat Recruitment
Primat Recruitment
Jason Rose of Primat Recruitment: 'Just wanted to say it was a real pleasure working with your team throughout the project...
03/10/17
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Profiles Creative
Profiles Creative
Jennifer Kinnear of Profiles Creative: 'Just wanted to send you a quick message to say a massive thanks to your team, part...
03/10/17
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Your ATS, Careers Site and Google for Jobs
Your ATS, Careers Site and Google for Jobs
Your ATS is one of the most important aspects of your careers site. One that isn't integrated with your site will lose you tr...
29/09/17
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