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Insights in Recruitment Marketing

How to improve your conversion rate
How to improve your conversion rate
Technology has transformed the way in which we live and work. When it comes to the job market, the impact is no different: jo...
30/08/17
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Why your candidate user experience is the most important thing about your careers website
Why your candidate user experience is the most important thing about your careers website
It doesn’t take a UX expert to know that the user experience on your careers website is crucially important. We’v...
23/08/17
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The must-have functionality for any careers website
The must-have functionality for any careers website
In order for a careers website to attract and retain candidates, it needs to function well. An excellent candidate experience...
11/08/17
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Recruitment Marketing Playbook for Recruitment Agencies goes live
Recruitment Marketing Playbook for Recruitment Agencies goes live
Your recruitment website can be one of your most valuable assets. With the right functionality and the right planning, it can...
02/08/17
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Why you should stop investing in job boards
Why you should stop investing in job boards
Job boards and job aggregators are a staple of recruitment life. Collating millions of jobs from around the country- and, for...
26/07/17
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Google Hire goes live worldwide
Google Hire goes live worldwide
Last month, Google launched Google for Jobs, a radical new venture aimed at revolutionising the recruitment industry for thou...
20/07/17
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Using the power of employees to communicate your employer brand
Using the power of employees to communicate your employer brand
Being able to sell effectively is as much about developing your brand as it is about providing a product that people want to ...
14/07/17
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Profiles Creative website goes live
Profiles Creative website goes live
The new Profiles Creative website is live. Delivering the best creative jobs to the best creative talent in the industry, thi...
12/07/17
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How to write the perfect job advert
How to write the perfect job advert
How do you write an advert that will engage candidates, communicate your employer brand, and enable you to find the perfect p...
12/07/17
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Jobs not showing on Indeed? How you can make the most of Google for Jobs.
Jobs not showing on Indeed? How you can make the most of Google for Jobs.
Google for Jobs has hit the recruitment market and it’s time for businesses to change their recruitment marketing strat...
06/07/17
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My first two weeks at 4MAT: Abeera Alam
My first two weeks at 4MAT: Abeera Alam
I was excited to start working at 4MAT as an Account Executive, because this is my first proper job: any previous employment ...
03/07/17
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Google for Jobs goes live in the USA
Google for Jobs goes live in the USA
Google’s latest innovation, Google for Jobs, went live in the US last week, and the new add-on to its search engine pro...
26/06/17
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Orion Group website goes live
Orion Group website goes live
4MAT is delighted to announce that Orion Group’s new careers website, Orion Jobs, is live. A client of 4MAT since 20...
21/06/17
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Quanta
Quanta
David Broome of Quanta: "Overall excellent service from all the team at 4MAT." Jenny Ayre "SEO is working very well ...
16/06/17
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IQVIA IES
IQVIA IES
Adam Templeman of IQVIA IES: “I want to thank each and every one of you, and those I have forgotten off the list for...
15/06/17
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Planning a Digital Marketing Strategy
Planning a Digital Marketing Strategy
So you've built a brilliant careers website, with all the features and functionality you need to engage candidates and e...
14/06/17
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How content marketing is the key to building your brand
How content marketing is the key to building your brand
Your company’s employer brand is one of its most important business tools. At its most basic, your brand is created fro...
12/06/17
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How to make the most of paid advertising
How to make the most of paid advertising
In a recruitment industry that’s becoming increasingly competitive, it’s becoming harder to make your job adverti...
05/06/17
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Why SEO should be at the heart of your recruitment strategy
Why SEO should be at the heart of your recruitment strategy
When it comes to recruitment, the key to getting a high number of applications- and a high number of quality candidates to ap...
26/05/17
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Why Google For Jobs is going to shake up the recruitment industry
Why Google For Jobs is going to shake up the recruitment industry
Google is one of the most powerful companies in the world. We interact with it daily on our phones and desktop PCs. Whether i...
23/05/17
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See how top UK companies have successfully implemented new careers websites
See how top UK companies have successfully implemented new careers websites
At 4MAT, we've helped many businesses transform their careers websites and marketing strategies. With the right careers websi...
26/04/17
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Find out how to measure the success of your new careers website
Find out how to measure the success of your new careers website
Creating a digital plan for your new careers website takes time and resources, especially if it is a plan that is tailored to...
19/04/17
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Orion Group
Orion Group
Scott Burns-Smith of Orion Group: "From start to finish we were delighted with the service and attention to detail the pro...
12/04/17
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What features and functionality you need on your new careers website
What features and functionality you need on your new careers website
The careers website is rapidly and constantly changing. It used to be either a few sparse pages hidden away within the main c...
03/04/17
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