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Insights in Recruitment Marketing

Planning a Digital Marketing Strategy
Planning a Digital Marketing Strategy
So you've built a brilliant careers website, with all the features and functionality you need to engage candidates and e...
14/06/17
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How content marketing is the key to building your brand
How content marketing is the key to building your brand
Your company’s employer brand is one of its most important business tools. At its most basic, your brand is created fro...
12/06/17
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How to make the most of paid advertising
How to make the most of paid advertising
In a recruitment industry that’s becoming increasingly competitive, it’s becoming harder to make your job adverti...
05/06/17
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Why SEO should be at the heart of your recruitment strategy
Why SEO should be at the heart of your recruitment strategy
When it comes to recruitment, the key to getting a high number of applications- and a high number of quality candidates to ap...
26/05/17
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Why Google For Jobs is going to shake up the recruitment industry
Why Google For Jobs is going to shake up the recruitment industry
Google is one of the most powerful companies in the world. We interact with it daily on our phones and desktop PCs. Whether i...
23/05/17
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See how top UK companies have successfully implemented new careers websites
See how top UK companies have successfully implemented new careers websites
At 4MAT, we've helped many businesses transform their careers websites and marketing strategies. With the right careers websi...
26/04/17
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Find out how to measure the success of your new careers website
Find out how to measure the success of your new careers website
Creating a digital plan for your new careers website takes time and resources, especially if it is a plan that is tailored to...
19/04/17
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Orion Group
Orion Group
Scott Burns-Smith of Orion Group: "From start to finish we were delighted with the service and attention to detail the pro...
12/04/17
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What features and functionality you need on your new careers website
What features and functionality you need on your new careers website
The careers website is rapidly and constantly changing. It used to be either a few sparse pages hidden away within the main c...
03/04/17
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How to build the business case for your new careers website
How to build the business case for your new careers website
Your careers website is one of the most essential marketing tools for your brand. It is the first place candidates will look ...
24/03/17
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Onrec 2017: The Shortlist
Onrec 2017: The Shortlist
2017 marks the Onrec Awards' 13th annual ceremony, recognising and celebrating the companies who excel within the UK online...
08/03/17
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My First Two Weeks at 4MAT
My First Two Weeks at 4MAT
Walking up to the revolving glass door of 100 Lower Thames Street on my first Monday morning at 4MAT was one of those moments...
01/03/17
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5 essential features of a careers site
5 essential features of a careers site
Do you want your careers site to be a valuable hiring tool? To be your best source of candidates? To help you save money on j...
24/01/17
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Another nine 4MAT clients go for a NORA
Another nine 4MAT clients go for a NORA
We are well into the final quarter of the year and for me that means awards season. We’re busy writing entries and atte...
02/11/16
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How important is a well-rounded digital marketing strategy in recruitment?
How important is a well-rounded digital marketing strategy in recruitment?
Keeping up to date with changes in digital marketing can be a challenge for many recruitment agencies. The busy nature of rec...
06/10/16
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Recruitment: The power (and importance) of storytelling
Recruitment: The power (and importance) of storytelling
It has been said many times in the past (and very often by me) that resourcers and recruiters need to think about their candi...
03/10/16
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Why isn't your content marketing strategy working?
Why isn't your content marketing strategy working?
"Content is King". "The power of content". "Content marketing". "Killer Content". "Google Penguin/Panda/Care Bear/wha...
14/09/16
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Your careers site needs to be optimised for mobile. Fact.
Your careers site needs to be optimised for mobile. Fact.
News flash: Mobile is not an up-and-coming technology. It is not ‘The Next Big Thing’. It is here, it is happenin...
18/08/16
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My first week: Lauren James
My first week: Lauren James
Meet Lauren, the latest member of the 4MAT team. Currently working as an Account Manager on our Client Development team, she ...
08/07/16
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Direct hiring: Why is your careers site so important?
Direct hiring: Why is your careers site so important?
We’re sick of hearing it but that doesn’t mean it’s not happening: There’s a war for talent out there...
01/06/16
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Google is the New Battle Ground for Talent
Google is the New Battle Ground for Talent
71% of all job searches start on Google - Fact.That number gets bigger every day - Fact.Google owns virtually every digital...
23/05/16
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4MAT conquers Ben Nevis – sore legs to follow
4MAT conquers Ben Nevis – sore legs to follow
4MAT is a company built on digital brilliance but not necessarily physical fitness. Luckily, with brilliance comes endurance,...
18/05/16
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Introducing Ashley Bibizadeh – Front-End Developer
Introducing Ashley Bibizadeh – Front-End Developer
Ash has been working with 4MAT as a freelancer since mid-2015, and has recently signed on as a permanent member of the Creati...
28/04/16
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Recruiter Awards 2016 - Shortlist Announced
Recruiter Awards 2016 - Shortlist Announced
We're thrilled to announce a number of our clients have been shortlisted for the Recruiter Awards 2016! The Recruiter Award...
19/04/16
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