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Insights in Recruitment Marketing

How to optimise your careers site for Google BERT
How to optimise your careers site for Google BERT
BERT, short for Bidirectional Encoder Representations from Transformers, is the most important Google update in the last 5 ye...
14/01/20
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The best applicant tracking systems plugin to Attrax
The best applicant tracking systems plugin to Attrax
Google is everyone’s starting point when searching for a new TV, holiday, restaurant or even when looking for a specifi...
25/11/19
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Attracting organic traffic to your careers website
Attracting organic traffic to your careers website
Organic traffic references the number of visitors to your website derived from search engine results and is one of the most i...
24/09/19
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Digital Recruitment Marketing 2020 Webinar
Digital Recruitment Marketing 2020 Webinar
How can recruitment agencies improve the quality of candidates they attract and drive brand awareness at the same time? The ...
08/04/19
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The power of content marketing
The power of content marketing
Digital marketing continues to rise in popularity in line with the rapid increase of internet users. The global digital popul...
27/03/19
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How the UK’s low unemployment rate will affect your recruitment business
How the UK’s low unemployment rate will affect your recruitment business
The UK has an unemployment rate of only 4% — the lowest since 1975. The Office for National Statistics have reported a ...
12/02/19
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5 ways to harness the potential of your recruitment blog
5 ways to harness the potential of your recruitment blog
Though it’s easy to overlook, your recruitment agency’s blog can actually be a hugely valuable asset to your busi...
20/11/18
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What's trending: content marketing 2018
What's trending: content marketing 2018
Content marketing has undergone a dramatic transformation within the last decade or so. No longer is it a case of companies w...
01/10/18
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How to write a clickable job title
How to write a clickable job title
In a job market where millions of vacancies are posted across multiple social media platforms every day, the importance of ge...
04/07/18
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How to write content that beats short attention spans
How to write content that beats short attention spans
The creation of the Internet has transformed modern society. With the advent of computers, tablets and smartphones, we’...
05/06/18
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Why is nobody reading your blogs?
Why is nobody reading your blogs?
It’s every content marketer’s worst nightmare: Spending hours researching and writing a thoughtful, insightful bl...
22/05/18
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The power of the employee story
The power of the employee story
Employer branding is gradually coming to the forefront of many employers’ recruitment strategies. In an industry where ...
10/04/18
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How to write a great email marketing campaign
How to write a great email marketing campaign
Our inboxes are getting fuller. With a staggering 269 billion emails being sent every day, it can be hard to sift out the goo...
30/11/17
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How to write the perfect blog post
How to write the perfect blog post
Content marketing is an essential part of modern-day business. With 65% of businesses choosing blogging as their top method o...
05/10/17
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Key takeaways from The InHouse Recruitment Network Industry Breakfast
Key takeaways from The InHouse Recruitment Network Industry Breakfast
On 28th September, 4MAT held an industry breakfast in association with the InHouseRecruitment Network. Aimed at employers, ...
28/09/17
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Why your candidate user experience is the most important thing about your careers website
Why your candidate user experience is the most important thing about your careers website
It doesn’t take a UX expert to know that the user experience on your careers website is crucially important. We’v...
23/08/17
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How to write the perfect job advert
How to write the perfect job advert
How do you write an advert that will engage candidates, communicate your employer brand, and enable you to find the perfect p...
12/07/17
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How content marketing is the key to building your brand
How content marketing is the key to building your brand
Your company’s employer brand is one of its most important business tools. At its most basic, your brand is created fro...
12/06/17
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Recruitment: The power (and importance) of storytelling
Recruitment: The power (and importance) of storytelling
It has been said many times in the past (and very often by me) that resourcers and recruiters need to think about their candi...
03/10/16
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Why isn't your content marketing strategy working?
Why isn't your content marketing strategy working?
"Content is King". "The power of content". "Content marketing". "Killer Content". "Google Penguin/Panda/Care Bear/wha...
14/09/16
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Measuring up: Does Content Marketing work?
Measuring up: Does Content Marketing work?
How do you know when content marketing is working for your business? Our Content Marketing Manager, Emma, tells us more.&...
16/03/16
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Content Marketing: You're Doing it Wrong
Content Marketing: You're Doing it Wrong
Content marketing is no new kid on the block.  Despite many organisations still trying to catch up with the rise an...
17/02/16
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What's Trending: Content Marketing 2016
What's Trending: Content Marketing 2016
Have you planned your content marketing strategy for 2016? Traditionally, the dawning of the new year brings with it...
28/01/16
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